fbpx

A Guide to Managing Gen Z Employees in the Workplace

Born between 1997 and 2012, Gen Z is now entering the workplace in significant numbers, bringing with them unique characteristics, expectations, and skills. As an employer, adapting your management style to accommodate this new generation can lead to increased productivity, innovation, and employee satisfaction.

 

A white line break

 

What is Gen Z?

Gen Z having fun together

Generation Z, often called Gen Z or Zoomers, includes individuals aged 12 to 27. Growing up in a digital age has shaped their views on work, communication, and career development.

 

A white line break

 

Gen Z Characteristics in the Workplace

Gen Z young people working on laptops

Understanding the key traits of Gen Z employees is essential for effective management:

  • Digital natives: having grown up with technology, Gen Z is comfortable with digital tools and platforms.
  • Value-driven: this generation seeks employers whose values align with their own, prioritising social responsibility.
  • Entrepreneurial mindset: many Gen Z employees desire autonomy and the chance to contribute innovative ideas.
  • Diversity and inclusion: they value workplaces that embrace diversity and champion inclusivity.
  • Work-life balance: maintaining a healthy balance between work and personal life is crucial for this generation.

 

A white line break

 

Strategies for managing Gen Z employees

Manager training young apprentice in office

To lead and engage Gen Z in the workplace, businesses should consider implementing these strategies:

 

1) Embrace a non-hierarchical structure

Gen Z appreciates collaborative environments where their ideas are valued regardless of their position. Businesses are encouraged to develop a culture that promotes open communication and equal participation among team members.

 

2) Prioritise work-life balance

In the post-pandemic world, businesses should recognise the importance of maintaining a healthy work-life balance. By offering flexible work arrangements and respecting employees personal time promotes higher job satisfaction and productivity.

 

3) Focus on mental health

Gen Z places a high value on mental well-being. Now more than ever, businesses should implement programmes and policies supporting mental health in the workplace, such as stress management workshops or access to counselling services.

 

4) Provide continuous learning opportunities

Gen Z employees are eager to expand their knowledge and skills. Employers should offer regular training sessions, workshops, and opportunities for professional development to keep them engaged and motivated.

 

5) Offer clear career progression paths

Gen Z employees know what they want out of a job due to being a lot clearer on their prospects and goals. From the get go, employers should outline clear pathways for career advancement within the organisation. Gen Z employees value transparency in understanding how they can grow and progress.

 

6) Adopt a personalised approach

Take the time to understand each Gen Z employee’s individual strengths, preferences, and goals. Tailor your management style and assignments to their unique needs and aspirations.

 

7) Communicate clearly and frequently

Gen Z appreciates honest and open communication. Set clear expectations, provide regular feedback, and maintain transparency about company goals and challenges.

 

8) Leverage technology

Incorporate modern tech and digital tools in your workplace processes. Gen Z employees thrive in tech-savvy environments and can often introduce innovative solutions.

 

9) Create a sense of purpose

Help Gen Z employees understand how their work contributes to the larger organisational goals and societal impact. This generation values meaningful work that makes a difference.

 

10) Embrace diversity and inclusion

Create a workplace culture that celebrates diversity and promotes inclusivity. Gen Z expects employers to take active steps in addressing social and environmental issues.

 

A white line break

 

Consider hiring Gen Z apprentices 

Curriculum vitae (CV)

Hiring Gen Z apprentices can be an excellent way to infuse a new way of working in your business. These young professionals offer fresh perspectives and a strong desire to learn, making them ideal candidates for apprenticeships.

Managing Gen Z employees effectively requires a shift in traditional workplace practices. By embracing the unique characteristics of this generation and adapting your management style, you can create a work environment that attracts, retains, and nurtures talent.

 

A white line break

 

Why hiring Gen Z apprentices can benefit your business 

Pound notes piles

Not only do Gen Z emulate adaptability, creativity, and technological prowess,  they bring a refreshing approach to the workplace. Apprenticeships not only offer a structured pathway to gain hands-on experience but also allow employers to nurture emerging talent aligned with their organisational goals. 

By investing in apprenticeship training, your business can access a cost-effective way to build a skilled workforce while reaping the rewards, such as loyalty and engagement. Through apprenticeship programmes, you can provide the kind of continuous learning and career progression that Gen Z highly values. This structured development not only keeps apprentices engaged but also offers them practical, industry-specific skills that modern workplaces demand. 

Employing apprentices demonstrates a commitment to professional development, a quality that resonates with Gen Z’s desire for growth, purpose, and impact.

Are you ready to tap into the potential of Gen Z talent?

Get in touch with the Access Industry team to learn more about our apprenticeships and how they can benefit your business.

What is an End Point Assessment (EPA)?

The End Point Assessment (EPA) is a key milestone for apprenticeships. Whether you’re an employer, training provider, or an apprentice, understanding the EPA is key to navigating the apprenticeship journey successfully. Let’s look into what an EPA is, why it matters, and how to prepare for it effectively.

 

A white line break

 

Understanding End Point Assessment

Young female apprentice working on a laptop

An End Point Assessment (EPA) is the final evaluation that apprentices must pass to complete their apprenticeship. It’s designed to comprehensively assess the knowledge, skills, and behaviours that apprentices have developed throughout their training period.

Some Key characteristics of the EPA include:

  • The assessment is conducted by a separate organisation, not the employer or training provider. This ensures impartiality and maintains high standards across the industry.
  • Rather than focusing on individual components, the EPA assesses the apprentice’s overall competence in their role.
  • The assessment ensures that the apprentice meets the standards set by employers in their sector.

 

A white line break

 

The EPA Process

Software Developer apprentices working together

The EPA process typically involves several assessment methods, carefully chosen to evaluate the specific requirements of each apprenticeship standard. These methods may include:

  • Practical Observations: Assessors watch apprentices perform tasks in their work environment.
  • Professional Discussions: A structured conversation between the assessor and apprentice, exploring knowledge and understanding.
  • Written Exams: Tests that evaluate theoretical knowledge and problem-solving skills.
  • Portfolio Reviews: Assessment of evidence collected throughout the apprenticeship.
  • Presentations: Apprentices may be required to present on a specific topic or project.
  • Interviews: In-depth discussions about the apprentice’s work and learning.

The combination of these methods varies depending on the apprenticeship standard, ensuring the assessment is tailored to the specific role and industry.

 

A white line break

 

Key Players in the EPA

Manager training young apprentice in office

Understanding who is involved in the process can help to ensure apprentices feel at ease and comfortable whilst going through this process.

  • The Apprentice: The individual undertaking the apprenticeship and EPA. They are responsible for preparing for and completing the assessment.
  • The Employer: Supports the apprentice throughout their journey and decides when they’re ready for EPA. 
  • The Training Provider: Prepares the apprentice for their EPA through structured learning and development activities.
  • The End Point Assessment Organisation (EPAO): An independent body approved by the government to conduct EPAs. They ensure the assessment is fair, consistent, and meets the required standards.
  • The End Point Assessor: The individual who carries out the assessment. They are experts in the relevant field and are trained to conduct fair and thorough assessments.

 

A white line break

 

Preparing for EPA Success

Sticky notes to prepare for EPA

Effective preparation is key to EPA success. Here are some detailed tips for apprentices, employers, and training providers:

1) Familiarise yourself with the assessment plan

  • Understand what will be assessed and how
  • Review the grading criteria
  • Know the timeline and logistics of the assessment

2) Practice, practice, practice

  • Use mock assessments to build confidence
  • Simulate real assessment conditions
  • Get feedback and work on areas for improvement

3) Gather evidence

  • Compile a portfolio showcasing skills and knowledge
  • Ensure evidence is varied and covers all required standards
  • Keep the portfolio organised and easy to navigate

4) Stay in communication

  • Regular check-ins between apprentice, employer, and training provider
  • Track progress against the apprenticeship standard
  • Address any concerns or gaps in knowledge promptly

5) Focus on the bigger picture

  • Understand how individual skills fit into the overall role
  • Be prepared to discuss the context and importance of your work
  • Reflect on your journey and personal growth throughout the apprenticeship

6) Manage stress and wellbeing

  • Develop good study habits and time management skills
  • Practice relaxation techniques for managing assessment day nerves
  • Ensure a good work-life balance during preparation

 

A white line break

 

The Importance of EPA in the Apprenticeship Journey

Apprenticeship Application form

The EPA is more than just a final hurdle; it’s a valuable part of the apprenticeship journey:

  • It provides a clear endpoint, motivating apprentices throughout their training
  • It ensures national standards are met, maintaining the quality and reputation of apprenticeships
  • It gives employers confidence in the skills and knowledge of their apprentices
  • It provides apprentices with a recognised qualification, boosting their career prospects

While the EPA may seem daunting, with proper preparation and support, apprentices can approach it with confidence.

For employers and training providers, understanding the EPA process is key to supporting apprentices effectively. By working together and focusing on thorough preparation, we can ensure that apprentices are ready to shine when it’s time for their EPA.

Remember, the EPA isn’t just a test – it’s a chance to prove competence and readiness for a successful career in your chosen field!

Whether you’re an apprentice preparing for your EPA, an employer supporting your apprentices, or a training provider guiding learners through their journey, embrace the EPA as a valuable part of the apprenticeship experience. With the right approach, it can be a rewarding and affirming process for all involved.

Good luck to all those preparing for their EPA – your hard work and dedication will pay off!

 

A white line break

 

Frequently Asked Questions

How long does an End Point Assessment take?

The duration of an EPA can vary significantly depending on the apprenticeship standard and the assessment methods used. Some EPAs might be completed in a single day, while others could be spread over several weeks or even months.

For example:

It’s important to note that the EPA period doesn’t just include the assessment days themselves, but also the time needed for preparation and, if necessary, for results to be verified and certificates to be issued.

 

Who pays for an End Point Assessment?

The cost of the initial EPA is typically included in the overall apprenticeship funding. The payment structure depends on whether the employer is a levy-payer or not:

  • For levy-paying employers (those with an annual pay bill over £3 million), the cost comes from their apprenticeship levy funds.
  • For non-levy paying employers, it’s covered by government funding and their co-investment (usually 5% of the total apprenticeship cost).

It’s worth noting that while the initial EPA is covered, any resits or retakes usually need to be paid for by the employer.

 

What happens if an apprentice fails an EPA?

If an apprentice doesn’t pass their EPA on the first attempt, they have options:

  • Resit: This involves redoing one or more failed components without further training. It’s suitable for apprentices who narrowly missed passing and just need another chance to demonstrate their skills.
  • Retake: This includes additional training before reassessment. It’s appropriate for apprentices who need to develop their skills or knowledge before attempting the EPA again.

The number of resits or retakes allowed can vary depending on the apprenticeship standard. It’s important to note that the employer usually bears the cost of resits or retakes.

What are the Best Film Techniques in 2024?

In 2024, the world of filmmaking continues to evolve, bringing exciting new techniques and revitalising classic methods. Whether you’re an aspiring filmmaker or a seasoned pro, staying up-to-date with the latest film techniques is crucial for creating compelling visual stories. 

Let’s take a look at the most effective and innovative film techniques of 2024, covering everything from point-of-view (POV) filming to cinematic approaches that are shaping the industry.

 

A white line break

 

Point of View (POV) Filming: Immersing the Audience

POV shot of cyclist

One of the most engaging film techniques gaining traction in 2024 is point-of-view (POV) filming. You will have most likely seen this technique used many times from content creators across social media apps to TV and film scenes. This approach puts the audience directly in the shoes of the character, creating a uniquely personal viewing experience.

The POV filming technique involves mounting the camera on the actor or using handheld devices to capture the scene from the character’s perspective. This method has become increasingly popular in action sequences, horror films, and even documentaries, offering viewers a first-hand experience of the narrative.

 

Key aspects of effective POV filming include:

  • Stable camera work: Using gimbals or stabilisers to reduce shakiness
  • Natural movement: Mimicking realistic head and eye movements
  • Selective focus: Emphasising important elements in the frame
  • Sound design: Incorporating diegetic sounds to enhance immersion

POV filming can be particularly effective when combined with other cinematic filming techniques, creating a dynamic and engaging visual experience.

 

A white line break

 

Cinematic Filming Techniques: Elevating Your Visual Storytelling

Students filming in Bristol with green screen in background

Beyond POV, many cinematic filming techniques can elevate your film work.

Here are some of the most impactful approaches being used in 2024:

  • Drone Cinematography: With advancements in drone technology, aerial shots have become more accessible and sophisticated. Filmmakers are using drones to capture landscapes, dynamic action sequences, and unique perspectives that were once only possible with expensive helicopter shots.
  • Virtual Production: The use of LED walls and real-time rendering engines is revolutionising filmmaking. This technique allows for the creation of realistic backgrounds and environments in-camera, reducing the need for extensive post-production work. The Mandalorian TV series is a prime example of using LED walls for creating realistic environments.
  • Anamorphic Lenses: These lenses create a distinctive, widescreen look with unique flares and bokeh, adding a cinematic quality to your footage. Many filmmakers have successfully used anamorphic lenses to enhance their storytelling. For example, in La La Land, original Cinemascope lenses from the ’50s were used to evoke the nostalgic feel of musicals from that decade.
  • Handheld Camera Work: While not new, handheld techniques continue to evolve, offering a raw, intimate feel to scenes when used effectively.
  • Long Takes: Single-shot sequences that last for extended periods are becoming increasingly popular, showcasing technical prowess and immersing viewers in the action.

 

A white line break

 

Different Types of Movie Shots: Building Your Visual Vocabulary

Filmmaker with clapperboard

Understanding and utilising various types of movie shots is fundamental to effective filmmaking. Here are some essential shot types that continue to be relevant in 2024:

  • Extreme Close-Up: Focusing on a small detail, often used for emotional impact or to highlight important objects.
  • Medium Shot: Framing characters from the waist up, ideal for dialogue scenes and character interactions.
  • Wide Shot: Showing the full scene, including characters and their surroundings, to establish context.
  • Dutch Angle: Tilting the camera to create a sense of unease or disorientation.
  • Tracking Shot: Moving the camera alongside the subject, often used to follow action or reveal information.
  • Dolly Zoom: Simultaneously zooming in while moving the camera backwards (or vice versa), creating a disorienting effect.
  • Aerial Shot: Capturing scenes from above, providing a broad perspective or emphasising scale.

Mastering these different types of movie shots allows filmmakers to create a variety of visuals and show specific emotions or ideas through the shot choices.

 

A white line break

 

Movie Filming Techniques: Bringing It All Together

ACC Bristol media classroom | Tutor and students Film and audio editing software, close up

Successful filmmaking in 2024 often involves combining various techniques to create a unique visual style. Some approaches to consider include:

  • Mixing Formats: Combining different camera types (e.g., digital, film, smartphone) for artistic effect.
  • Creative Colour Grading: Using advanced colour correction tools to enhance mood and atmosphere.
  • Dynamic Editing: Employing techniques like jump cuts, match cuts, and rhythmic editing to create energy and flow.
  • Practical Effects: Balancing CGI with in-camera effects for a more authentic feel.
  • Innovative Sound Design: Utilising spatial audio and immersive sound techniques to enhance the viewing experience.

 

A white line break

 

Courses for Filming: Developing Your Skills at Access Creative College

Bristol film students working together

If you want to start a career in film making,  hands-on experience is essential. At Access Creative College we offer industry-led courses designed to equip you with the skills and knowledge needed to succeed in the film industry.

 

Level 2 – Video, Photography and Design

Our Level 2 course is ideal for anybody wanting to start at the beginning of their filmmaking with no prior experience. The course provides an understanding of various aspects of media production, including:

  • Photography fundamentals
  • Video production techniques
  • Graphic design principles
  • Essential technical skills for media industries
  • Collaboration and project management
  • Proficiency in industry-standard software like Adobe Creative Cloud
  • Academic development in mathematics and English

This course serves as an excellent introduction to the world of media production, preparing you for more advanced studies.

 

Level 3 – Film, Videography and Photography

For those looking to progress and specialise in filmmaking, the Level 3 course offers in-depth training in:

  • Advanced camera techniques
  • Composition and lighting
  • Image manipulation and editing
  • Pre-production planning
  • Sound engineering
  • Film and video editing
  • Work experience opportunities with industry professionals
  • Personal brand development
  • Portfolio creation and career guidance

Ready to start your filmmaking career? Apply now for Access Creative College’s Video, Photography and Design or Film, Videography and Photography courses for our September intake.

What does a videographer do?

The demand for captivating visual content continues to soar across various platforms. From online advertisements to social media campaigns, videos have become a powerful tool for communication and storytelling. But behind every video lies the expertise of a skilled professional – the videographer. 

Let’s explore the exciting world of videography, the career opportunities available, and how you can kickstart your journey in this growing field.

 

A white line break

 

What is a Videographer?

Videographer holding camera

At its core, a videographer is a creative professional responsible for capturing moving images and creating videos for various purposes. Whether it’s shooting weddings, events, documentaries, music videos, or corporate promotions, videographers use their technical skills and artistic vision to bring stories to life through the lens of a camera.

 

Videographer Career Opportunities

The world of videography offers a diverse range of career opportunities, catering to different interests and specialities. Here are some popular paths you can explore as a videographer:

  • Freelance Videographer: Many videographers work independently, offering their services to clients on a project-by-project basis. This flexibility allows freelancers to work on various projects and collaborate with different individuals and organisations.
  • In-house Videographer: Some companies and organisations have in-house videographers to handle their video production needs. In this role, you may work on internal training videos, promotional content, or documenting company events.
  • Wedding Videographer: Capturing one of the most important days in a couple’s life requires skill, creativity, and attention to detail. Wedding videographers specialise in filming ceremonies, receptions, and love stories, creating lasting memories for their clients.
  • Documentary Filmmaker: If you’re passionate about storytelling and social issues, a career in documentary filmmaking might be the perfect fit. Documentary filmmakers research, shoot, and edit films that explore real-life events, people, and cultures.
  • Content Creator: Many businesses and freelancers rely on video content to promote their products or services typically via social media. Short-form content creation is quickly becoming a highly sought-after role and opens doors to work with well-known brands and influencers.  

 

A white line break

 

How to Become a Videographer

Professional videographer holding camera

Becoming a successful videographer requires a combination of technical skills, creativity, and practical experience. Here’s a step-by-step guide on how to pursue a career in videography:

  • Gain Technical Knowledge: Start by familiarising yourself with the fundamentals of videography, including camera operation, composition, lighting, and audio recording. You can learn these skills through videography courses, which is something ACC offers at Level 2 and Level 3
  • Invest in Quality Equipment: To begin with, you don’t need the latest and most expensive gear to get started. However, having reliable equipment is essential for producing high-quality videos. Invest in a good camera, lenses, tripod, microphone, and editing software to enhance your capabilities as a videographer.
  • Build a Portfolio: As you gain experience, start building a portfolio showcasing your best work. Your portfolio is your visual resume and demonstrates your skills, style, and creativity to potential clients or employers. Your portfolio could be created through a social media platform, such as Instagram or TikTok, or a microsite.
  • Network and Collaborate: Networking is key to finding opportunities and growing your career as a videographer. Attend industry events, join online communities, and collaborate with other professionals to expand your network and gain exposure.
  • Stay Updated: The field of videography is constantly evolving, with new technologies, trends, and techniques emerging regularly. Stay updated with the latest developments in the industry and continue to refine your skills through continuous learning and experimentation.

 

A white line break

 

Is a Videographer the Same as a Filmmaker?

Filmmaker with clapperboard

Videographers and filmmakers both work with moving images but there are some differences between the two roles.

A videographer typically focuses on capturing real-life events or creating videos for commercial purposes, such as weddings, events, and marketing projects. They often work solo or with small crews and prioritise efficiency and practicality in their approach to filming.

On the other hand, a filmmaker is often involved in the entire creative process of filmmaking, from concept development and scriptwriting to directing, shooting, and editing. Filmmakers may work on narrative films, documentaries, or experimental projects, and they tend to have a more artistic and storytelling-oriented approach to their work.

 

A white line break

 

What is the Difference Between a Cameraman and a Videographer?

Man with backward cap holding a camera

While the terms “cameraman” and “videographer” are sometimes used interchangeably, there are subtle differences between the two roles.

A cameraman, or camera operator, is primarily responsible for operating the camera during a shoot. They focus on framing shots, adjusting camera settings, and ensuring smooth camera movements to capture the desired footage. Cameramen often work under the direction of a director or cinematographer and may specialise in specific types of camera work, such as handheld or Steadicam operation.

On the other hand, a videographer is a broader term that encompasses not only camera operation but also the entire process of video production, including planning, shooting, and editing. While a videographer may also operate the camera, they are typically involved in all aspects of video production, from ideation, and planning to final delivery.

 

A white line break

 

Average Salary for a Videographer

Pound notes piles

The salary of a videographer can vary depending on factors such as experience, location, industry, and specialisation.

According to data from SalaryExplorer, a person working as a videographer in the United Kingdom typically earns around £61,900 per year. However, salaries can range from £28,500 (lowest) to £98,400 (highest) for top earners in the field.

 

A white line break

 

Learn Videography at ACC

Students filming in Bristol with green screen in background

A career in videography offers endless possibilities for creativity, storytelling, and professional growth. Whether you dream of capturing breathtaking landscapes, documenting real-life events, or producing compelling marketing videos, videography allows you to bring your vision to life on screen. With the right skills, dedication, and passion, you can carve out a successful and fulfilling career in this exciting field.

If you’re ready to start your journey into videography, check out our media courses and get your application submitted for September!

From Norwich to the Northern Soul Scene: Jodie’s Musical Journey

For Jodie Richardson, a former music student at Access Creative College, music has been a lifelong passion that blends retro influences with a modern twist. With a unique sound that fuses Northern soul with early 2000s girl pop, Jodie’s musical style has been shaped by a diverse range of genres, from Motown to New Wave.

Following Jodie’s latest collab with Mod Shoes we caught up with Jodie to find out more about her musical journey, the creative process behind her artistry, the impact of ACC, and her advice for aspiring musicians.

 

A white line break

 

Your musical influences range from Motown to New Wave – how would you describe your unique sound and style?

“I would say my sound and style has been taken from so many different genres,” Jodie explains. “The influence from Motown to New Wave has meant I have had my eyes opened to so many different fashion styles, music, and writing styles.”

Jodie’s eclectic taste has allowed her to blend various elements into her own distinct sound. “I would say it’s Northern Soul meets early 2000s girl pop,” she describes. “My style has been influenced by the 60s and 70s, especially the fashion of Mama Cass. I adore big patterned dresses, especially Kaftans!”

A white line break

 

You’ve been described as having a “60s soul in a Millennial’s body.” How have you managed to blend retro influences with a modern twist in your music?

Jodie Richardson in a yellow dress

Growing up, Jodie was exposed to a diverse range of music, from her parents’ love of Two Tone to the contemporary sounds of artists like Lily Allen and Amy Winehouse. “I could see these artists had influences from Two Tone bands,” she recalls. “I once saw Amy Winehouse go on stage with the Specials and did a cover of ‘You’re Wondering Now.’ That’s when I started being more interested in my mum and dad’s music tastes and thought, ‘This really is great!'”

As her musical knowledge expanded, Jodie found inspiration in legendary artists like Big Mama Thornton and Ella Fitzgerald. “Their voices and lyrics really inspire me to write,” she says.

 

A white line break

 

Growing up in Norfolk, what was the local music scene like, and how did it shape your musical journey?

Jodie’s formative years in Norfolk played a pivotal role in her musical development. “The local music scene in my late teens/when I was at ACC was fantastic,” she reminisces. “Even during my high school years, most weeks I would be at the Waterfront or UEA seeing bands which I would have discovered in NME.”

Live performances at these local venues ignited Jodie’s desire to take the stage herself. “It really inspired me to one day want to be on that stage and perform my music,” she says. “The local music scene in Norwich/Norfolk really gave me the confidence to get performing.”

 

A white line break

 

How did Access Creative College help prepare you for the music industry?

Jodie Richardson sitting on the floor, smiling

“It helped me immensely,” she says. “Not only did they help me discover the sound I was interested in creating, but they also helped me discover different writing techniques, get my confidence of performing alongside other people and by myself.”

ACC’s industry-led, hands on approach equipped Jodie with essential skills, such as producing demos and using reference tracks to achieve her desired genre and vibe. “Before I started ACC, I had no knowledge of how to use Logic,” she admits. “It really is such an important tool if you are a musician, being able to have a basic demo to present can pave the way to becoming a recording musician.”

 

A white line break

 

Your debut single “Pushover” sold out in just 24 hours on Original Gravity Records. What was that feeling like! 

“When I had the phone call from Neil telling me ‘Pushover’ was sold out, I really was lost for words, which doesn’t happen often for me!” 

“Access helped me learn how to produce a demo and present it to a producer,” she explains. “Also, to use reference tracks to know what type of genre/vibe I was wanting for the track.”

 

A white line break

 

You’re a familiar face at the UK Mod & Soul scene events, where you also DJ. How has being immersed in that community influenced your approach to music and performance?

Jodie’s involvement in the UK Mod & Soul scene has broadened her musical horizons and influenced her approach to performance. “Being part of the Mod and Soul scene has opened my eyes up to so many new genres of music, performance, and fashion,” she says.

Through her DJ sets, Jodie has had the opportunity to travel across Europe, playing vinyl at events in cities like Madrid and Italy. “My knowledge of music has really expanded over the last 10 years plus,” she notes. “Discovering Latin Soul, boogaloo, and popcorn, all genres I never had heard about until going to events around the country.”

Immersing herself in the Mod and Soul community has also shaped Jodie’s performance style. “With having the resources to now be able to watch videos from the 50 years old plus, I have been able to see how some of the singers dressed and performed,” she explains. “This has massively influenced how I approach my performing and music.”

 

A white line break

 

You recently collaborated with Mod Shoes. Tell us about that experience and your connection with the Mod scene?

Jodie Richardson looking down at her shoes

“When I was asked to collaborate with Mod Shoes, I was truly honoured,” she says. “I have owned a few pairs of their shoes, and they have always been the most comfortable to wear, especially when I’m dancing for a few hours at Mod events.”

The interview for the collaboration took place at a Northern Soul and Mod weekender in Great Yarmouth, a location that held special significance for Jodie. “It was very surreal being filmed walking down the front of Great Yarmouth, as when I was younger, we would often holiday in the town,” she recalls. “I thought to myself, ‘If only 10-year-old Jodie could see me now.’

 

A white line break

 

What advice would you give to aspiring musicians looking to break into the industry and find their unique sound?

For aspiring musicians, Jodie emphasises the importance of patience and perseverance in finding one’s unique sound. “It can take years to find your sound, but you will find it,” she advises.

Jodie’s own journey involved experimenting with different genres before discovering her passion for soul music. “I used to create singer-songwriter acoustic music,” she explains. “It led me to play at some amazing places, but I always felt like I wanted more. It wasn’t until I really started listening more to soul that I felt like this was the place for me. I felt comfortable.”

Networking and seizing opportunities are also crucial for breaking into the industry. “I was told by a tutor at Access that one of the main things you can do is network, and it always stuck with me,” Jodie shares. “Always say yes to any opportunity, within reason. Saying yes to one opportunity can open up so many doors. You can meet new people who can help you on your journey.”

 

A white line break

 

You’re gearing up for some live shows – can you share any details about the venues, dates, and what we can expect from your performances?

“The gigs will be held up north in an amazing venue which really suits my music/fashion style,” she teases. “With the performances, I always like to have a party atmosphere, a lot of dancing and soul. This will be exactly what to expect from the upcoming gigs.”

Fans can stay tuned to Jodie’s social media channels for updates on the venue, dates, and ticket information.

 

A white line break

 

What current artists or genres are you finding inspiration from lately, and how are they influencing your creative process?

Jodie Richardson sitting in a wooden chair resting her head on her fist

In her constant pursuit of inspiration, Jodie has recently discovered the band Gabriels and their album “Angels & Queens.” “Their album is such a fantastically written and produced album from start to finish,” she gushes. “The vocals from Jacob Lusk are phenomenal.”

Gabriels’ music has influenced Jodie’s creative process, inspiring her to incorporate more strings and orchestral sounds into her upcoming work. “I love a big full sound within a track, and the whole album manages to do that,” she explains. “It’s a fantastic album, everyone should listen to it at least once.”

To keep up to date with Jodie’s new music, tour and updates, be sure to check out her website and don’t forget to give her a follow across social media.

And if you’re feeling inspired by Jodie’s story, be sure to check out ACC’s Music Performance Course ready to start in September!

How to Get Your Music Featured on Playlists and Blogs

In today’s music industry, getting your music featured on playlists and blogs can be a game-changer for artists looking to gain exposure and build a dedicated fan base.

With the rise of streaming platforms and the ever-growing influence of social media, these channels have become powerful tools for music discovery and promotion. But where do you even get started? Let’s explore strategies to help you get your music playlisted and featured on influential blogs, amplifying your reach and connecting with new audiences.

 

A white line break

 

How to get on Spotify playlists

Spotify icon on smartphone

Additionally, engaging with Spotify’s playlist curators and pitching your music directly to them can be an effective strategy. Many curators are open to submissions and actively seek out new and exciting artists to feature on their playlists. Here are some ways to get noticed and featured on Spotify playlists:

  • Use SubmitHub or PlaylistPush: These platforms connect artists with playlist curators who are actively seeking new music. You can submit your tracks and pay a fee for consideration.
  • Reach out to independent curators: Identify popular independent playlists in your genre and reach out to the curators directly, pitching your music and explaining why it would be a good fit for their playlist.
  • Leverage social media: Follow and engage with playlist curators on social media platforms like Twitter and Instagram. Share your music, interact with their content, and build relationships.
  • Offer exclusive content: Offer playlist curators exclusive content, such as behind-the-scenes footage, unreleased tracks, or early access to new music, to incentivise them to feature your music.
  • Network and collaborate: Attend industry events, conferences, and showcases to network with playlist curators, influencers, and other industry professionals who can help get your music featured on playlists.
  • Optimise your metadata: Make sure your song titles, artist name, album artwork, and descriptions are compelling and accurately represent your music. Use relevant keywords and genres to increase discoverability.
  • Submit to Spotify’s editorial playlists: Spotify has a team of curators who create official playlists. You can submit your music for consideration through their artist portal or by reaching out to the curators directly.
  • Leverage Spotify for Artists: This platform provides valuable insights into your audience, including which playlists your music is being added to. Use this data to identify relevant playlists and curators to target.
  • Collaborate with other artists: If you’re featured on another artist’s track, their fans may discover your music and add it to their playlists, increasing your visibility.
  • Engage with your fans: Encourage your fans to add your songs to their personal playlists and share them with their friends, which can lead to more exposure and potential playlist placements.

 

A white line break

 

Leverage SoundCloud for Playlist Exposure

Listening to music on headphones

SoundCloud is a popular platform for independent artists and has a thriving community of curators. By actively engaging with this community and submitting your music to relevant playlists, you can increase your chances of being featured and reaching new listeners. 

SoundCloud has an extensive network of playlists so it’s important to search for those that align with your genre and style. Reach out to playlist curators, share your music, and express your interest in being featured. Building relationships with these curators can lead to valuable exposure and potential collaborations. Remember, it’s all about making those connections, so it’s important to craft a message that appears authentic and friendly – some may be ignored, but even if one or two messages land with a response, you’re on to a great start!

 

A white line break

 

Utilise Music Distribution Services

Gym goer listening to music playlist

Platforms like DistroKid, Ditto, and AWAL offer music distribution services that can help you get your music on major streaming platforms like Spotify, Apple Music, and Amazon Music. These services often have partnerships with playlist curators and can increase your chances of being featured on popular playlists.

DistroKid, for example, has a feature called “Playlists” that allows you to submit your music for consideration on curated playlists across various streaming platforms. Ditto and AWAL also offer similar services, providing opportunities for your music to be discovered by new audiences.

 

A white line break

 

Promote Your Music on Social Media

Young person using social media on phone

Social media platforms have become powerful tools for music promotion and fan engagement. By building a strong presence on platforms like Instagram, TikTok, and Twitter, you can increase your visibility and connect with potential fans and influencers.

Check out our blog posts on How to Promote Your Music on TikTok in 2024 and Building an Audience Using Social Media for valuable insights and strategies to effectively promote your music and grow your online following.

 

A white line break

 

Engage with Music Blogs and Influencers

Young woman playing guitar, taking a selfie on her phone

Music blogs and influencers play a crucial role in shaping the music industry and influencing trends. By building relationships and providing them with high-quality content, you can increase your chances of being featured on their platforms.

Identify influential blogs and influencers within your genre and reach out to them with personalised pitches. Share your music, press releases, and any noteworthy achievements or collaborations. Engaging with their content and fostering genuine connections can go a long way in gaining valuable exposure and support.

At Access Creative College, we understand the importance of equipping aspiring musicians and artists with the skills and knowledge necessary to thrive in the ever-evolving music industry. Our Artist Development course provides comprehensive training in areas such as personal branding, showmanship and marketing strategies.

Our industry-experienced tutors and state-of-the-art facilities will provide you with the tools and guidance you need to navigate the complexities of the music industry and achieve your artistic goals.

If you’re an ambitious musician or artist looking to take your career to new heights, we’re taking on new musicians for the AD4 programme in September, so if that’s you get your application in pronto!

How to promote your music as an independent artist in 2024

There’s no doubt that promoting your own music as an independent artist is hard, but with the right strategy in place there are plenty of tools out there designed to help you become successful. If you’re struggling to reach a wider audience, don’t be discouraged, here are some ways to get your music out there.

 

A white line break

 

What is the best way to promote my music as an independent artist?

Music playlist with ear buds next to smart phone

When it comes to promoting music, social media is your best friend! Platforms such as TikTok, Instagram, and Facebook are a great way to connect with people by sharing updates, sneak peeks of your new music and even some exclusive behind the scenes content. It’s important to engage with your audience so they feel more connected to you and appreciated.

Similarly, encouraging people to follow you on streaming platforms such as Spotify, Apple Music, and SoundCloud is a good way to boost your audience and gain more listeners. You can utilise these platforms by running promotions and giveaways which will incentivise your audience to engage with your music and hopefully share it with others.

Performing at local venues, open mics, and music festivals is not only a good way to showcase your talent, it also gives you the chance to network with industry professionals and like-minded people. Attending music industry events will help you build relationships with experts and other artists, opening doors to new opportunities and future collaborations.

 

A white line break

 

How do I advertise my music?

As mentioned above, the best way to advertise your music is through social media. Most platforms offer targeting options based on demographics, interests, and behaviours, allowing you to reach more people who are likely to be interested in your music. 

You could also consider running YouTube and streaming platform ads. These platforms offer various ad formats, including pre-roll ads, display ads, and sponsored videos, which are all designed to help you reach a wider audience and drive streams. Collaborating with other artists on these platforms is a good way to gain exposure and reach a wider audience. 

Reach out to music blogs, online magazines, and websites to see if they offer any advertising opportunities. Many music websites offer banner ads, sponsored content, and featured placements, all of which will help you to reach a targeted audience. Check out what local advertising opportunities are available to you, this could be radio stations, magazines, or community websites.

Try marketing techniques, such as email campaigns. Start by building a mailing list of subscribers and use email marketing to promote your music releases, upcoming shows, and exclusive content. You could also create a newsletter aimed at building a community and boosting your visibility, indie music is usually shared and discovered by word of mouth and through smaller communities. Personalised and targeted email campaigns are highly effective strategies for helping your audience feel engaged. 

It’s also important to track and analyse your results by monitoring key metrics such as engagement, clicks, and conversions to optimise your advertising strategy.

 

A white line break

 

What is the best way to market my music?

Young female friends listening to music together

First, you will need to define your brand by having a clear identity and image reflecting your music, personality, and values. Doing simple things like keeping a cohesive colour palette, style and tone of voice across your platforms, and having a uniform profile picture will create a consistent experience for your audience and more importantly, will make you easily identifiable.

Next, create high-quality content to showcase your talent. Investing in your equipment to create professional music, music videos, and visuals for social media will help you to stand out and attract new listeners.

Focus on building an online presence by using social media platforms, developing a professional website, and utilising music streaming platforms. As well as regularly posting updates, sharing behind the scenes content, and interacting with your audience to keep them engaged. 

Try releasing your music strategically by planning in advance to maximise visibility and impact. Consider releasing singles, EPs, or albums at regular intervals and promote them across your social media channels and streaming platforms. For example, aim to post on TikTok 6-10 times per week (while you get started, then go down to 3-6), while on Instagram aim for 1-3 times per week.

Pitch your music to blogs, online magazines, radio stations, and podcasts to increase press coverage and features. You could even send out press releases, press kits, and promotional materials to generate a buzz around your music. 

And lastly, be consistent!

 

A white line break

 

How can I use social media to promote my music?

Choosing the right platforms for your target audience and sharing engaging content is key. Remember to use relevant hashtags to increase visibility and reach a wider audience. Optimise your profile by using high-quality content and make sure that your profiles clearly and consistently communicate who you are and what kind of music you make. 

Make the most of websites such Buffer, Canva, and Later which are great tools for advertising your music. They can do anything from scheduling posts to analysing performance metrics.

Run contests and giveaways to increase engagement and reward your listeners. Offer prizes such as exclusive merch and tickets to get more people involved. Another technique is to encourage your audience to create and share their own content related to your music, such as covers, dance videos, and art. Reposting and sharing this content will show your appreciation and create a sense of community. 

Check out this blog for a deep dive into mastering music promotion on social media

 

A white line break

 

Are there any music promotion courses?

Student playing guitar

There are plenty of online platforms, such as Coursera and Udemy, which offer courses on music promotion. Doing courses like these will give you a diverse skill set and you could even potentially meet artists to collaborate with.

Many colleges and universities also offer music promotion courses. These courses typically cover topics such as marketing strategies, social media promotion, event planning, and artist management within the music industry. 

 

A white line break

 

Are there any music artist courses?

Music students DJing at Access Creative College London

And here’s where Access Creative College comes in! We offer a wide range of music courses at different levels, meaning you can jump in at right the right skill level for you. 

Whatever level you’re at, we have courses for you! ACC is the perfect place to get started in the music industry by gaining invaluable experience and skills to become a successful artist. 

And remember, it takes persistence and consistency, be patient and remember to enjoy the process!

If you want to study music at college, apply online and kickstart your career with ACC!

How to Create Amazing Social Media Graphics

Social media is an integral part of our lives and businesses of all sizes are leveraging its power to connect with their target audience. However, with the constant influx of content, it’s crucial to create visually appealing and engaging graphics that stand out from the crowd.

With the constant change in trends and aesthetics, let’s explore various tools and techniques to help you create amazing social media graphics that will captivate an audience and elevate a brand’s presence.

 

A white line break

 

The Importance of Social Media Graphics

Graphic Design student using their graphics tablet

Social media platforms are highly visual, and eye-catching graphics can significantly increase engagement, brand awareness, and conversions. Well-designed social media graphics not only grab attention but also convey your brand’s message effectively. They can be used for various purposes, such as promoting products or services, sharing valuable, educational content, or simply building a strong brand identity.

 

A white line break

 

Tools for Creating Social Media Graphics

  • Canva and Canva Pro: Canva is a user-friendly, web-based graphic design platform that has become a go-to tool for many social media managers and marketers. With its intuitive interface and vast library of templates, images, and design elements, Canva makes it easy to create stunning social media graphics. Canva Pro, the premium version, offers additional features like brand kits, advanced design tools, and access to premium content.
  • Adobe Photoshop, InDesign, and Adobe Express: Adobe’s suite of creative tools is widely recognised in the graphic design industry. Photoshop, a powerful image editing software, allows you to create and manipulate graphics with precision. InDesign is a layout and page design application that can be used for creating visually appealing social media graphics. Adobe Express offers a simplified and user-friendly interface for creating graphics, videos, and web pages – similar to Canva.

 

A white line break

Tips for Creating Effective Social Media Graphics

Graphic designer working on social media graphics, using notepad, colour schemes and laptop

1) Understand Your Audience

Before creating any graphics, it’s essential to understand your target audience’s preferences, interests, and behaviour on social media. This will help you tailor your graphics to resonate with them effectively.

 

2) Maintain Brand Consistency

Consistent branding is crucial for building brand recognition and trust. Ensure that your social media graphics align with your brand’s colour palette, typography, and overall visual identity. Using the tools outlined above, you can create fixed templates which can be edited accordingly – ensuring your brand is always consistent.

 

3) Use High-Quality Visuals

High-quality visuals are essential for creating a professional and appealing look. Use high-resolution images, illustrations, or vectors that are visually striking and relevant to your content.

 

4) Incorporate Relevant Text

While visuals are essential, incorporating relevant text can enhance the message and make your graphics more informative and engaging. Use clear and concise language, and ensure that the text is legible and easy to read.

 

5) Optimise for Different Platforms

Different social media platforms have varying image size requirements and aspect ratios. Ensure that your graphics are optimised for each platform to avoid distortion or cropping issues. Using tools like Canva and Adobe Express makes finding the size of your social media graphics easier.

 

6) Experiment with Trends and Styles

Stay up-to-date with the latest design trends and styles to keep your graphics fresh and engaging. However, be mindful of your brand’s identity and ensure that any new styles align with your overall branding.

 

A white line break

 

The Importance of Visual or Written Hooks in Graphics

Graphic designer creating a logo on computer, using design concepts from notepad

Visual or written hooks play a crucial role in capturing the audience’s attention and drawing them into the content. Whether it’s a striking image, an intriguing headline, or a compelling call-to-action, hooks create curiosity and encourage interaction, ultimately driving engagement and brand awareness.

 

A white line break

 

Keeping an Eye on Design Trends

Person selecting colour schemes

Staying ahead of design trends is essential for creating social media graphics that resonate with your audience and reflect current aesthetics. Some popular resources for staying updated on design trends include Pinterest, Campaign UK, Creative Review and Behance.

 

A white line break

 

Examples of Brands Using Graphics for Social Media Content

  • Starbucks frequently uses creative graphics to promote their seasonal drinks and special offers. Their graphics often incorporate vibrant colours, playful illustrations, and enticing product photography to capture the attention of their audience and evoke a sense of excitement.
  • National Geographic is renowned for its stunning photography and captivating visuals. Their social media graphics often feature breathtaking images of nature, wildlife, and cultural landmarks, accompanied by informative captions and engaging storytelling.
  • Birchbox is a beauty subscription service, uses eye-catching graphics to showcase their products and educate their audience about beauty trends and techniques. Their graphics often feature stylish typography, elegant layouts, and high-quality product photography to appeal to beauty enthusiasts.

 

A white line break

 

Graphic and Digital Design Course at Access Creative College

Graphic design student with tutor

If you’re passionate about graphic design and want to pursue a career in this exciting field, Access Creative College (ACC) offers an industry-led Graphic and Digital Design course. This course will equip you with the skills and knowledge necessary to thrive in the ever-evolving world of content creation and graphic design.

Not only will you explore graphic design through traditional mediums and digital formats, you’ll also delve into the fundamentals of photography, mastering concepts like detailed planning, camera techniques, composition, lighting, and post-processing and editing.

Throughout your time on the course, you’ll also gain real-world, industry experience by working with live briefs, cultivating essential skills such as working to a brief, effective time management, and understanding workflow processes.

Studying with ACC will help you shape your professional identity by creating personal promotional materials, including impressive CVs, a standout logo, a personal branded website, and a portfolio that sets you apart from the competition.

Ready to start your career in graphic design and content creation? Get your application in for September.

ACC Alumni: Beth McCarthy

If you’re an avid TikTok fan and music lover, chances are you’ve come across Beth McCarthy. This rising star is taking the industry by storm, and her journey from aspiring vocalist to viral sensation is nothing short of epic.

Back in 2014, Beth was a student at Access Creative College (ACC), honing her incredible vocal skills and soaking up all the industry knowledge she could. Whilst on her course, she landed a spot on the third season of The Voice.

Fast forward to 2024, and Beth has become a full-fledged TikTok phenomenon. With a staggering 820K followers, she’s mastered the art of connecting with fans on a personal level, consistently serving up authentic content that has amplified her music’s reach to unprecedented levels. Beth has cultivated a devoted fanbase that can’t get enough of her infectious energy, message and sound.

Beth’s success goes way beyond the digital realm. In 2024, she embarked on her debut UK and Europe headline tour, selling out venues and cementing her status as a live performer to be reckoned with. From Radio 1’s Big Weekend to the iconic Rock For People festival, Beth has graced major stages and we know there’s going to be more to come!

In a recent interview with Celeb Mix, Beth credits ACC for providing her with the freedom and support to actively pursue her passion. “ACC gave me so much support and so much freedom to actively pursue music. Being able to study music and performance, but also go out and gig and network and actually do the thing you want to do is so important, and I don’t think I would’ve had that opportunity had I chosen to study somewhere else.”

Beyond the educational benefits, Beth highlights the invaluable experience of being surrounded by like-minded creatives. “I met so many like-minded friends through ACC who I worked with in music for years after leaving! Being around other creatives is such an important thing when you’re trying to pursue a career in the creative industry because not only do they inspire you to be better and to be motivated, but they also end up being really great allies in a really tough industry, which makes all the difference.”

For aspiring musicians of any age, Beth’s advice is simple: “Don’t stop trying, the only way to guarantee you won’t make it is if you give up. Don’t give in to the ‘compare and despair’ mindset… Be kind to people and try to support other creatives whenever you can. It’s a tough industry made so much easier by nice people!”

ACC X Climate Live Press Release | 2024 | Launch

Access Creative College Partners with Climate Live, Offering Industry-Led Performance and Work Experience Opportunities to Students

 

Climate Live crowd with logo

 

Access Creative College (ACC), an industry-led creative college renowned for its cutting-edge courses in music, media, games, esports, and creative apprenticeships, has formed an exciting partnership with Climate Live, a global youth-led movement harnessing the power of music to engage new audiences in the climate movement. This collaboration, the first-ever college partnership for Climate Live, solidifies ACC’s commitment to providing students with real-world, industry-relevant experiences, and provides a much-needed boost to grassroots music.

Through this partnership, ACC students will have the exclusive opportunity to take the stage on Climate Live’s iconic solar-powered, open-top pink bus stage at major UK festivals including Reading, Wireless, and Latitude. Selected artists will not only captivate audiences with their performances but also gain invaluable exposure and recognition through featured slots on the official festival app lineup page.

“We’re so excited to team up with Climate Live and offer our students these incredible opportunities. This partnership is all about empowering our students to shine on the big stage, unleash their full creative potential in front of real audiences, and connect with industry pros to build key networks to bolster their future.

That we can also work with an organisation like Climate Live that is focused on engaging, educating and empowering people to fight climate change (something both ACC as an organisation and our students feel strongly about), is an extra boost.”Ian Johnson, Head of Industry Partnerships at ACC

In addition to performance opportunities, ACC students will have the chance to shadow experienced professionals in various roles, including videography, photography, sound engineering, and stage rigging. These immersive work experiences will allow students to gain hands-on knowledge and mentorship from industry experts, further enhancing their skill sets and preparing them for successful careers in the creative industries.

Climate Live’s UK team has a proven track record of success, having platformed 125 artists and 167 youth activist speakers over the past two years. With a focus on diversity and inclusivity, in 2023 their lineups featured 92% female/non-binary and 58% BIPOC artists, providing a platform for underrepresented voices in the arts and culture sectors.

“We are thrilled to partner with Access Creative College and provide their students with these unique opportunities,” said Frances Fox, Founder & UK Director of Climate Live. “This collaboration aligns with our mission to raise awareness about the urgent issue of the climate crisis while also supporting underrepresented individuals in the arts and culture sectors. As a young, diverse team supporting intersectional social justice issues is at the core of what we do. We are looking forward to welcoming ACC students to our team this summer.”

Find out more about Climate Live and Access Creative College, and this exciting new partnership on their websites. 

How to Promote Your Music on TikTok in 2024

In the ever-evolving world of social media, TikTok has emerged as a powerful platform for artists to connect with audiences and promote their music. With its vast user base and unique content format, TikTok offers musicians an unparalleled opportunity to go viral and reach new fans. 

As we approach 2024, it’s essential to stay ahead of the curve and leverage the platform’s potential to its fullest. Let’s take a look and explore effective strategies to promote your music on TikTok and unlock the door to success.

 

A white line break

 

Find Trending Music on TikTok

Man using smart phone to find music

Before diving into promotion tactics, it’s crucial to understand the musical landscape on TikTok. The platform has a reputation for propelling certain songs to viral fame, often leading to chart-topping success. The likes of Doja Cat, Lizzo and Olivia Rodrigo are just some of the artists who have amplified their fanbase thanks to the app. 

One way of finding trending trending music on TikTok is the search tab. If you search Viral Sounds, you’ll see a list of trending songs and sounds on TikTok and the number of times they’ve been used in videos. Alternatively, you can also explore popular hashtags related to sounds to identify trends.

By analysing the trending sounds, you can take inspiration from tracks that are gaining listeners for your own music or create your own rendition of the trending track. However, it’s essential to strike a balance between following trends and staying true to your authentic brand and values.

 

A white line break

 

Optimise Your Music for TikTok

Student playing guitar

To maximise your chances of success on TikTok, it’s essential to optimise your music for the platform. Here are some tips:

 

How to get my music on Tik Tok

To ensure your music is available on the platform, you can work with a music distributor or upload your tracks directly to TikTok’s commercial music library.

One platform designed specifically for independent artists is SoundOn, powered by TikTok. SoundOn is a music distribution platform that integrates directly into the TikTok app, allowing artists to upload their tracks and have a chance to go viral worldwide.

 

Audio Hooks

Music artist singing on stage

An Audio-Hook is essentially the part of your song that is estimated to be the catchiest and most engaging part of the track. For example, think of Happier than Ever by Billie Eilish, the second verse of the track was the part that gained virality on Tik Tok resulting in users creating their own trends and renditions of the track. 

 

Leverage Trends and Challenges

TikTok dancers

One of the keys to going viral on TikTok is to participate in trending challenges and hashtags. Keep an eye out for popular dance challenges, lip-sync trends, or viral audio clips, and create content that aligns with these trends while staying true to your brand. This strategy can help your music reach a wider audience and increase your chances of being featured on the “For You” page.

While following trends can be beneficial, it’s essential to maintain your authenticity and showcase your unique brand and values. Don’t simply jump on trends “just because”; instead, find ways to make them unique to your artistic identity.

You may want to consider duetting other creators’ videos by adding harmonies, creating renditions of their tracks, or simply reviewing their work. This can open doors for wider conversations and potential collaborations.

 

Collaborate with TikTok Musicians and Influencers

Music students DJing at Access Creative College London

Collaborating with other TikTok musicians and influencers can be a game-changer for promoting your music. Reach out to creators with a similar style or audience and propose collaborations, such as duets, remixes, or cross-promotion. These partnerships can introduce your music to new audiences and tap into existing fan bases.

 

Engage with Your Audience

Young female engaging with TikTok audience

TikTok thrives on engagement and community building. Interact with your followers by responding to comments, participating in live streams, and encouraging user-generated content (UGC) featuring your music. This engagement not only fosters a loyal fanbase but also increases the visibility of your content on the platform.

Remember, social media platforms reward active engagement. Don’t just post and run; stick around to answer questions in a timely manner, and venture out onto other artists’ profiles to start conversations. Building a genuine connection with your audience is key.

 

Utilise Keywords, Captions, and Hashtags

Using hashtags on smart phone

Effective use of keywords, captions, and hashtags can significantly boost the discoverability of your TikTok content. The popularity of TikTok as a search engine is growing rapidly, with 40% of consumers using the platform for information. Therefore, it’s crucial to include relevant keywords related to your brand and music in your video captions to ensure that people searching for specific genres or types of music can find you easily.

While hashtags are still valuable for categorising your content into subtopics, they should be used as an addition to your keyword strategy. Research relevant hashtags related to your genre, location, or music style, and incorporate them into your captions along with attention-grabbing captions that entice viewers to engage with your content.

 

Promote Your TikTok Presence

While TikTok is a powerful platform in itself, don’t forget to promote your TikTok presence across other social media channels and your website. Share your TikTok videos, encourage your existing fans to follow you on the platform, and cross-promote your content to reach a wider audience.

Remember, a community can be created with even a small number of people. Don’t be afraid to share your videos with your immediate circle of friends and family to give the video an initial boost in engagement. The quicker your video receives engagement, the more likely the platform will push it out to a broader audience.

 

Consistency and Persistence

Success on TikTok rarely happens overnight. Consistency and persistence are key to building a following and gaining traction. Develop a content strategy, post regularly, and continuously engage with your audience. Celebrate small wins and use analytics to refine your approach over time.

By implementing these strategies and staying up-to-date with the ever-changing TikTok landscape, you’ll be well on your way to promoting your music effectively and reaching new heights in your music career.

 

A white line break

 

Learn more about your music marketing with ACC’s Artist Development Programme

DJ performing on stage

At Access Creative College, we understand the importance of nurturing and developing artists to their fullest potential. Our Artist Development programme is designed to help you deconstruct and refine your brand, hone your performance skills, and create a strong, consistent image that resonates with your audience.

Want to take your music to the next level? Apply for our Artist Development Programme ready to join us in September!

Mastering Music Promotion on Social Media in 2024

In today’s digital age, social media has become an indispensable tool for artists and musicians looking to promote their work and connect with fans. With the right strategies, techniques and platforms, artists can effectively reach a global audience and cultivate a loyal community. Let’s take a look at how to master the world of social media marketing for artists in 2024.

 

A white line break

 

1) How to Promote Your Music on Social Media

Young person using social media on phone

Promoting your music on social media requires a strategic approach tailored to each platform’s unique features and audience demographics. Here are some key tips to consider:

  • Create the content your audience wants to see: Share high-quality photos, videos, and audio clips that showcase your music and more importantly, personality. Authentic, quality content is more likely to engage users and encourage them to explore you and your music further.
  • Engage with your audience: Respond to comments, messages, and mentions to foster a sense of community and connection with your fans. Building genuine relationships with your audience can lead to increased loyalty and support for your music. Have an influx of new followers? Spend some time sending them a personalised direct message thanking them for their support. These small actions can go a really long way.
  • Utilise hashtags and trends: Incorporate relevant hashtags and participate in trending challenges to increase your visibility and reach on platforms like TikTok and Instagram. By leveraging popular trends, you can tap into larger conversations and attract new followers to your profile. Don’t feel the need to jump on every single new trend that’s out there. If it feels authentic and relevant to you as a brand, participate! 
  • Collaborate with other artists: Partner with fellow musicians, influencers, and brands to expand your reach and tap into new audiences. Collaborative efforts can help you cross-promote your music and gain exposure to different fan bases.
  • Consistency really is key: Maintain a regular posting schedule to keep your audience engaged and interested in your music journey. Whether you’re sharing behind-the-scenes content, live performances, or updates about upcoming releases, consistency helps build anticipation and momentum for your music. This doesn’t mean you need to post every single day, if that doesn’t work for you, just be sure to follow an ongoing posting schedule that works with you and what you’re campaigning for. 

 

A white line break

 

2) Best Social Media Tools to Promote Music

Several tools and platforms can streamline your social media marketing efforts and help you effectively promote your music. From scheduling posts to analysing performance metrics, these tools can enhance your online presence and maximise your reach. Some popular options include Buffer, Canva, Later, and social media analytics tools offered by platforms like Facebook and Instagram.

 

A white line break

 

3) Leveraging TikTok’s Artist Account

TikTok has introduced the Artist Account, a toolbox of features and promotional tools designed to boost discoverability for musicians. Upon activation, artists gain access to a suite of resources, including:

  • Artist Tag: Identifies you as an artist on TikTok, signifying to the community and potential fans that you are a musician.
  • New Release Highlight: Amplifies the reach of new music releases, allowing artists to highlight tracks before and after release to drive discovery.
  • Music Tab: Curates your music catalogue for fans to easily access and discover your music on TikTok.
  • Behind the Song: Enables artists to share stories and inspirations behind their songs, fostering a deeper connection with fans.

 

A white line break

 

4) Artists Excelling in Social Media Marketing

Beth McCarthy (TikTok)

Former ACC student, Beth McCarthy has effectively utilised TikTok to connect with fans on a personal level, consistently marketing her music in authentic and unique ways and this work has paid off massively with a follower rate of 820k! By leveraging trending challenges and authentic content, Beth has grown her fanbase and amplified her music reach on the platform.

 

Charlie Puth (Instagram)

Charlie Puth’s Instagram account showcases behind-the-scenes glimpses, music teasers, and interactive Q&A sessions, engaging his audience and showing the ‘irl side’ to his musicianship. 

 

FKA Twigs (Instagram)

FKA Twigs has built a strong presence on Instagram by curating visually stunning content coupled with authentic, behind-the-scenes style posts that reflects her artistic style and music aesthetic. Her posting style comes across as relatable to her fanbase which in turn builds a strong community, subtly selling her music and brand. 

At Access Creative College (ACC), aspiring musicians can hone their craft and learn how to navigate the complexities of social media promotion. Through courses like Artist Development, students receive expert guidance and hands-on experience to succeed in the competitive music industry.

Social media remains a powerful tool for musicians seeking to promote their music and engage with fans. By mastering social media promotion techniques and leveraging platforms like TikTok, artists can build a strong online presence and generate a solid following / community. 

And remember, setting up and running a social media account is FREE to use! Of course, there are tools and resources out there that you can pay for to leverage the work, but ultimately it’s all about being creative with your content and most importantly, authentic! Use other artists as inspiration, but always put your own unique stamp on your content. 

Don’t Panic! Here’s What to Do If You Fail Your GCSEs

Failing your GCSEs can feel like the end of the world, but we’re here to tell you it’s not. At Access Creative College, we believe that everyone deserves a chance to pursue their passions and carve out their own path, regardless of their exam results. So, if you find yourself in this situation, take a deep breath. There are still plenty of options available to you.

 

A white line break

 

Can You Go to College Without GCSEs?

College students working in classroom

The short answer? Yes! At Access Creative College, we welcome students who are full of passion for the creative and digital industry, including those who may not have achieved the grades they hoped for in their GCSEs. We understand that academic success isn’t the only measure of a person’s potential, which is why we offer alternative pathways for students who may not have traditional qualifications.

 

A white line break

 

Level 2 Courses and Beyond

If you didn’t quite make the grade for college entry, don’t worry – there are still plenty of opportunities available to you. Our Level 2 courses provide a solid foundation for further study or entry into the workforce. These courses offer practical, hands-on training in subjects like music, media, games, esports, and computing, setting you up for a successful career in the creative industries.

 

A white line break

 

What Grades Do You Need to Get Into College?

School leavers receiving their GCSE results

While some colleges may have strict entry requirements, Access Creative College takes a more inclusive approach. We believe in looking beyond exam grades and focusing on each student’s individual potential. So, even if you didn’t achieve the grades you were hoping for, don’t let that hold you back from pursuing your dreams.

 

A white line break

 

No GCSE Apprenticeships

If you’re more interested in gaining practical work experience while you learn, our apprenticeship programmes might be the perfect fit for you. At Access Industry, our apprenticeships arm, we offer a range of creative and sports apprenticeship programs in partnership with industry leaders like PRG, White Light, and Disney. And the best part? You don’t need GCSEs to apply.*

*Subject to employer’s criteria

 

A white line break

 

Assistance with Maths and English

Teacher helping student in class

At Access Creative College, we understand the importance of maths and English skills in today’s world. That’s why we offer support for students who may need to brush up on their skills. If you didn’t make the mark previously, you will partake in a GCSE level maths and/or English course alongside your studies with us.

 

A white line break

 

Our Commitment to Student Success

At Access Creative College, we’re committed to helping every student reach their full potential. With our experienced teachers, dedicated support staff, and state-of-the-art facilities, we provide a supportive learning environment where you can thrive. Whether you’re interested in music production, game design, or videography and photography, we have the resources and expertise to help you succeed.

 

A white line break

 

Ready to Take the Next Step?

Level 2 college students working together

Don’t let a setback define your future. If you’re ready to turn things around and pursue your passion for the creative arts, Access Creative College is here to support you. With our inclusive approach to education and extensive range of courses and apprenticeships, there’s something for everyone. So, why wait? Apply now and take the first step towards your career in the creative industries. We’ll see you in September!

Bristol and ACC: A History

We’ve got something big to celebrate as we launch our new Bristol campus for our Music and Events courses.

We’re so excited to be bringing nearly 30 years of experience in creative education to a brand-new campus built within a venue steeped in creative history.

As part of our celebration, we’re going to take a deep dive into the history of ACC in Bristol and the building that houses our new campus. Take a seat, grab a brew and let’s dig in.

 

A white line break

 

What is the history of music in Bristol?

Map of Bristol with pin on it

Bristol boasts a vibrant musical history that has cemented its status as one of the UK’s most influential cities for music and culture. Its roots in the industry stretch back to the 18th century with the popularity of sea shanties and folk music, echoing the city’s maritime heritage. Fast forward to the 20th century, Bristol became synonymous with innovation in sound, giving birth to globally celebrated genres like trip-hop, also known as the Bristol Sound.

The late 1980s and early 1990s saw Bristol become a melting pot of creativity, producing iconic acts such as Massive Attack, Portishead, and Tricky. These artists not only put Bristol on the map but also defined a genre that combined hip-hop, electronica, and soul, influencing generations of musicians. Alongside trip-hop, Bristol has a thriving drum and bass scene, championed by pioneers like Roni Size and DJ Krust, whose Mercury Prize-winning work in the 1990s showcased the city’s innovative spirit.

Beyond electronic music, Bristol has long supported a diverse selection of genres, from punk and reggae to indie and rock. Venues like the Colston Hall (now the Bristol Beacon), Thekla, and of course, the Bierkeller, have played a vital role in nurturing grassroots talent while hosting some of the world’s biggest acts.

This enduring legacy of musical excellence makes Bristol the perfect home for Access Creative College’s new campus. Nestled in the heart of this iconic city, our students are poised to draw inspiration from Bristol’s past while contributing to its dynamic musical future.

 

A white line break

 

Is Bristol a creative hub?

ACC Bristol student taking photo

Bristol is a thriving hub for creativity, recognised as the largest centre for creativity in South West England and home to such famed names as Banksy, Massive Attack and Aardman, the animation studio behind Wallace and Gromit. When ACC first arrived in Bristol over 20 years ago, we knew we’d chosen one of the best places in the UK to work with the next generation of creative minds.

Based initially in Hengrove, we fell in love with the Bristol Bierkeller, took it over and got busy building a purpose-built, state-of-the-art campus.

The Bierkeller is one of Bristol’s most legendary venues, as well as one of the oldest nightclubs in Bristol and was a big loss to Bristol when it sadly closed in 2018. Over the years, the Bierkeller hosted Nirvana for their first UK gig, Slipknot, The Stone Roses, Arctic Monkeys and even theatre productions. For years, this 400-capacity venue situated just off Broadmead has seen grassroots and massive acts on their way up the ladder and that heritage is one of the key reasons why we knew it was the perfect place to build our new campus. Just like the people of Bristol, we’re excited for this incredible space to come back. Where better for the next generation of musicians and event producers to get hands-on and master their craft?

 

A white line break

 

What’s next for ACC Bristol?

Students filming in Bristol with green screen in background

As we continue to expand the campus and welcome more courses and more students in, we’ll be doing so with Bristol’s creative future in mind and building on the history of the campus and our own experience by ensuring we are a centre for the development of grassroots creatives into full-fledged professionals. Moulding the talent pipeline is at the forefront of what we do and we make sure our students are equipped with the skills they need to flourish in their careers.

Delving Deep into Esports: League of Legends and Beyond

In the world of esports, few games command the same level of attention as League of Legends (LoL). Developed by Riot Games, this multiplayer online battle arena (MOBA) has become a global sensation, captivating millions with its intricate gameplay, strategic depth, and competitive scene. While LoL stands as a towering figure in the esports realm, it’s just one part of a multifaceted industry that continues to captivate audiences worldwide.

 

A white line break

 

League of Legends: A Global Sensation

Launched in 2009, LoL has grown into one of the most popular and influential esports titles ever created. Its 5v5 format, where teams battle to destroy each other’s base while accumulating gold to enhance their strength, has resonated with players across the globe. What sets LoL apart from traditional video games is its emphasis on teamwork, strategy, and objective-based play, making it a true test of skill and coordination.

 

A white line break

 

The Rise of Esports: From Niche Hobby to Global Phenomenon

The ascent of esports from a niche hobby to a global phenomenon has been nothing short of remarkable. Thanks to advancements in technology, high-speed internet, and the emergence of streaming platforms like Twitch and YouTube, esports has spread its roots to become a mainstream form of entertainment. Tournaments attract millions of viewers, and professional players compete for millions of dollars in prize money, showcasing the immense popularity and growth of the industry.

Esports coach teaching team

 

A white line break

 

Spotlight on UK Esports Talent

While esports has traditionally been dominated by regions like South Korea, China, and North America, the United Kingdom has emerged as a hotbed of talent and innovation in recent years. From top-tier players to talented casters, coaches, and content creators, the UK boasts a diverse array of esports professionals making waves on the global stage. Let’s shine a spotlight on some of the standout players and personalities from the UK:

Caedral: As one of the UK’s top League of Legends players, Marc Robert “Caedrel” Lamont, AKA, Caedral, has garnered acclaim for his exceptional and strategic skills. A versatile mid laner with a deep understanding of the game, Caedral has earned a reputation as a rising star in the esports world.

 

A white line break

 

Beyond League of Legends: Exploring the Esports Landscape

While LoL may steal the spotlight, the world of esports is vast and diverse, with a multitude of titles spanning various genres and platforms. From first-person shooters like Counter-Strike: Global Offensive to battle royale sensations like Fortnite and Apex Legends, there’s no shortage of excitement and competition in the esports world. Each game offers its own unique challenges and opportunities, attracting players and fans from all walks of life.

 

Esports student | ACC | Study esports

 

A white line break

 

Unlocking Your Potential: Pursuing a Career in Esports

For those passionate about esports and eager to turn their passion into a career, there are numerous educational and career opportunities available. Access Creative College (ACC) offers a comprehensive esports course designed to equip students with the skills and knowledge needed to thrive in the competitive world of esports. From coaching and event management to content creation and marketing, ACC’s esports course provides a pathway to success in this rapidly growing industry.

 

A white line break

 

Embracing the Excitement of Esports

Whether you’re a seasoned professional or a casual player, there’s never been a better time to dive into the world of esports and experience the thrill of competitive gaming firsthand. With Access Creative College’s esports course, you can turn your passion for gaming into a rewarding and fulfilling career, backed by industry expertise and the support of one of the world’s leading esports organisations.

 

A white line break

 

ACES: Start your esports career at college!

What is ACES?

ACES is Access Creative College’s official esports team. Established in 2020, we are proud partners of the British Esports Federation and actively compete in their renowned national esports league, the British Esports Student Champs.

LondonEsports0191 copy

 

A white line break

 

Real-Life Experience in the Esports Industry

We believe in providing our students with more than just theoretical knowledge. As an ACES team player, you will gain hands-on experience in the real working world of competitive gaming. Whether you aspire to be a top-tier player, a strategic coach, or a marketing genius, ACES offers a role for every esports student.

 

A white line break

 

Discover Your Potential in Various Tournaments

Our ACES teams compete in a wide range of exciting tournaments, including popular titles like League of Legends, Overwatch, Rocket League, and Valorant. With each campus having its own ACES arm, you’ll be part of a vibrant community with like-minded individuals, fostering camaraderie and friendly competition.

Over the past few years, our ACES teams have consistently reached the semi-finals of major tournaments. Now, we’re on the lookout for talented individuals who can help us secure that coveted winner status. Could you be the game-changer we need?

Game on: A guide to the game development industry in the West Midlands

Are you a budding game developer or enthusiast eager to explore the dynamic world of game development? Look no further than the West Midlands in the UK, a region pulsating with creative energy and teeming with opportunities for aspiring game designers, programmers, artists, and writers. 

With over 130 game companies according to UKIE, the West Midlands is a hotbed of innovation and talent, shaping the future of the gaming industry.

 

A white line break

 

Birmingham’s Contribution to the West Midlands’ Gaming Landscape

Birmingham city skyline

While the West Midlands is home to a multitude of game development companies, Birmingham stands out as a key player in shaping the region’s gaming landscape. 

As the cultural and economic heart of the West Midlands, Birmingham serves as a breeding ground for creativity and innovation, nurturing a vibrant community of game developers, designers, and enthusiasts.

 

A white line break

 

The Rise of Birmingham’s Gaming Ecosystem

Birmingham’s influence extends beyond its borders, fueling the growth of neighbouring gaming hubs such as Leamington Spa, affectionately known as “Silicon Spa.” 

With a rich history of game development spanning several decades, Birmingham has emerged as a driving force behind the region’s thriving gaming ecosystem, contributing to the success of renowned studios like Codemasters, Playground Games, and Pixel Toys.

 

A white line break

 

Game Conventions and Community Events

Girl playing a VR game at a video game event in Birmingham

In addition to its thriving game development scene, Birmingham hosts a variety of game conventions and community events that bring together enthusiasts and industry professionals alike. 

Events like Insomnia Gaming Festival provide platforms for gamers to connect, showcase their work, and celebrate their shared passion for gaming, further solidifying Birmingham’s status as a hub for gaming culture.

 

A white line break

 

Birmingham’s Role in ‘Silicon Spa’

While Leamington Spa takes centre stage as the epicentre of the UK’s gaming industry, Birmingham plays a crucial role in supporting and nurturing the growth of ‘Silicon Spa’. 

With its vibrant tech ecosystem and educational institutions, Birmingham serves as a feeder city to Leamington Spa, providing a steady stream of talent and expertise that fuels the region’s gaming industry.

 

A white line break

 

How do I start my games career?

Game development course students at Access Creative College

For individuals interested in pursuing game design careers in Birmingham and the West Midlands, Access Creative College offers industry-led game development courses designed to equip students with the skills and knowledge needed to get your foot in the door. 

Whether you’re passionate about creating captivating narratives, designing immersive gameplay mechanics, or crafting visually stunning environments, our Level 2 and Level 3 courses provide the perfect platform to kickstart your game development journey

 

A white line break

 

Access Creative College Game Development Courses

Games Development Level 2

  • Work on projects to develop independence in your learning.
  • Develop your animation and writing skills ready for Level 3 study.
  • Create 8-bit style 2D games, pixel art, game audio, levels, and animations.

 

Games Development Level 3

  • Develop a broad range of skills required to design and make games.
  • Learn how your desired development role interacts with other departments and how a creative development process takes place within a competitive marketplace.
  • Begin to develop the skills you need to make exciting mechanics and engaging-level designs.
  • Develop the learning and research skills you require for your progression to the second year and into higher education.
  • Focus on developing the skill sets required for individual job roles within the digital creative industries.
  • Develop a portfolio and CV, ready for your progression to university or the next steps in your career development.
  • Work on creating and animating 3D games and interactive 3D environments within game engines.

 

A white line break

 

Game on: Seize Your Opportunity

Esports gaming student

Whether you dream of working at established game development studios like Codemasters and Playground Games or carving your path in the industry with innovative indie projects, the West Midlands offers a wealth of opportunities for aspiring game developers. 

With the right skills, dedication, and passion for gaming, you can turn your love for games into a rewarding and fulfilling career.

If you’re ready to get started on your game development journey, explore our range of game development courses at Access Creative College and take the first step towards turning your game design dreams into reality.

5 jobs in the film industry

Did you know that studying film can lead to numerous creative and exciting job opportunities across different industries? If you have a genuine passion for any aspect of filmmaking then working in this industry will be incredibly rewarding. It often involves collaborating and networking with different people which can open the door to all kinds of exciting opportunities. The film industry offers opportunities for creative expression in various roles, whether you’re interested in working behind-the-scenes or prefer being in front of the camera, there are plenty of career paths to explore.

Check out our top five jobs in film below:

 

WhiteLineBreak 02

 

Production assistant handling lights on set

Production assistant

A production assistant supports the entire team to ensure that the project runs as smoothly as possible. This is usually an entry-level position where you will gain valuable experience and make new and exciting connections in the industry. Due to the nature of this role, the responsibilities vary depending on the needs of the production, but generally they include:

  • Assisting with setting up and breaking down the equipment on set
  • Running various errands, this could be picking up coffees, printing and distributing scripts/call sheets
  • Transporting the cast and crew to and from various locations
  • Supporting the cast with quick costume changes 
  • Helping out with any necessary administrative tasks, such as answering phones, scheduling, organising paperwork etc.

 

WhiteLineBreak 02

 

Film editor working on project

Film/Video Editor

If you enjoy creating storylines then this role is ideal for you! A film/video editor works in post-production composing and editing the raw footage to help to create the final product. They often work closely with the director to ensure that their edit is in line with the vision and they have a huge impact on the quality and delivery of the overall product. This role combines a mixture of creative vision with technical skills, some of their responsibilities include:

  • Reviewing raw footage to determine what will be used in the final cut
  • Using editing software to adjust the clips and add in any effects or transitions if required
  • Sound editing to remove any background noise, add music or adjust audio levels
  • Applying colour correction to achieve a consistent look throughout the project. 

 

WhiteLineBreak 02

 

Videographer

The videographer plays a key role in bringing visual stories to life by capturing high-quality footage. This is not as easy as you may think it is, the videographer also needs to make sure that the lighting and audio are perfect and the camera is steady. So, for anyone who has an eye for detail and a creative spirit, this role will suit you down to the ground. Here are some of their main responsibilities:

  • Pre-production: planning and organising the shoot
  • Production: operating cameras, controlling the audio equipment, setting up the lighting and framing shots
  • Post-production: editing footage, adding effects and filters if needed
  • Directing people to make sure that they can capture specific actions, scenes, dialogue and events. According to Indeed, the best videographers are warm and friendly as it is important to make the cast feel comfortable.

 

WhiteLineBreak 02

 

Film set runner with clipboard on set

Runner

The runner supports all of the crew by carrying out a variety of different tasks. These tasks vary each day depending on the needs of the production, so a runner needs to be adaptable, positive and motivated. This entry-level position is a good starting point to get into the industry as you will be able to network and possibly progress to a higher position if you’re successful in the role. Therefore, if you want a starting point or you don’t really know what you want to do in the creative industry, the role of a runner is a great way to do a bit of everything and learn from everyone before moving into your chosen role. Your work will generally involve:

  • Setting up locations for a shoot
  • Hiring props and transporting equipment
  • Assisting with the maintenance and cleanliness of the set
  • Multi-tasking and being organised to prioritise tasks as they come in on the day
  • Running various errands, such as picking up supplies, printing and general admin.

As well as the above, there are plenty of other just as important roles available in the film industry you could explore. These include: 

 

WhiteLineBreak 02

 

Female Programme researcher at work

Programme Researcher

As a programme researcher, you will provide support to the producers, directors and writers by carrying out factual research to ensure the correct information is being shown. This research is done by using sources such as the internet, film archives and museum collections. You will also be responsible for gaining copyright clearance for the use of music and literary material in the production. This is a great role for somebody who enjoys history or loves to watch films and videos, as you will be getting paid for doing what you love! Some of their duties include:

  • Content research on relevant subjects from reputable sources
  • Fact-checking to ensure the content is accurate
  • Archive research to find relevant footage, photos or documents to support the narrative of the project
  • Providing background information to help develop the script
  • Writing concise and factual documents
  • Working closely with producers providing them with the necessary research materials and information to inform editorial decisions and shape the direction of the program.

 

WhiteLineBreak 02

 

As you can see, there are lots of different exciting roles in the film industry out there! Don’t worry if you feel that you may lack some experience, have a look at My First Job In Film which gives you access to the latest resources and opportunities. Breaking into this industry and establishing a successful career will require perseverance and resilience but once you’re in, it is a fulfilling industry to work in!

Are you interested in film? We offer a Level 3 Film, Video and Photography course where you will develop technical skills and learn all of the background knowledge needed to create your own amazing content. With access to industry-standard software and plenty of work experience opportunities, this is the perfect place to get started

Five jobs in Photography

Did you know that studying photography can lead to a plethora of creative and exciting career pathways in all kinds of different industries? As technology becomes more and more advanced, new career opportunities emerge every single day for future photographers.

We’ve listed our top five photography career options below:

 

A white line break

 

Freelance photographer taking a picture

Freelancer Photographer

Do you want to be your own boss? Well, as a Freelance Photographer, you can be! This means that you can say goodbye to working in an office and hello to the opportunities that freelance photography work will get you. 

There is a business need for Freelance Photographers in just about any industry, from news photography to event photography to fashion photography. You can choose which companies you want to work with and what types of projects you want to work on, giving you complete creative control of your career. This also gives you the chance to build up a diverse professional portfolio showcasing your versatility and skillset across all styles. 

A diverse portfolio attracts a wider range of opportunities, as well as potential clients, meaning you can network for future projects. With the constant variety of projects and the ability to explore the industry using your own creative freedom, there is no risk of you getting bored in this career!

A white line break

 

Portrait Photographer

If you see the value in capturing the moment, then Portrait Photography is the way to go! From weddings to school photos to newborns to pets, Portrait Photographers use their equipment to perfectly capture the surroundings and energy at any moment. Through your lens, you will create long-lasting memories and meaningful connections allowing you to build relationships with clients which can also lead to more work in the future. 

According to Digital Photo Mentor, the biggest benefit of being a portrait photographer is that clients cherish and appreciate their images, which is extremely rewarding on a personal level. Portrait Photography also allows you to be an entrepreneur, whether you establish your studio or visit different locations, you can create your business model, set your rates, and define your brand identity. 

 

A white line break

 

Woman taking picture on professional camera

Photojournalist

As a Photojournalist, you will be knee-deep in all of the current news and affairs. Your images will not only document history, but they will also add an emotional impact to the narrative, highlight human experiences, and raise awareness about important issues. This job varies from covering local sports events to international stories, you will never be stuck in one place. There are plenty of opportunities to travel which will give you the chance to explore new cultures and meet diverse communities. 

For many Photojournalists, giving a voice to the voiceless and making a meaningful impact through their work is incredibly rewarding on a personal level. Adobe has listed some tips on how to capture the perfect photo. You will need a lot of passion and perseverance to break into this industry, a good tip to get started is to find a placement at a local newspaper or magazine company. This will give you the chance to network while also maintaining and keeping your portfolio current and relevant to the up-and-coming trends. 

 

A white line break

 

Photo Editor

Want to oversee the photography which appears alongside written pieces of work, such as articles in magazines and newspapers? Becoming a Photo Editor will present you with this opportunity.

You will need excellent communication skills as photo editors primarily act as a point person for hiring photographers and collaborating with other departments. You can use your creative expression by shaping the visual narratives and storytelling through the process of choosing and editing the placement of photographs. 

A Photo Editor aims to create a full and rich visual experience for the reader. The increasing demand for visual content means that there is always a high demand for Photo Editors, especially in publishing, advertising and marketing. 

One of the best ways to become a professional Photo Editor is to have a background in photography, this is because you will have a solid understanding of how the camera settings and shooting conditions affect the editing process. 

 

A white line break

 

Forensic photographer

Forensic Photographer

If you’re a puzzle solver, pay close attention to the details and want your photos to have a purpose, then a Forensic Photographer is the path for you! 

Forensic Photographers play a critical role in the criminal justice system by documenting crime scenes, evidence, and injuries through photography. As well as a passion for photography, you would need to undergo specialised training to learn the skills and knowledge required to effectively document a crime scene and potentially even present your work in court as an expert witness. You will get to work alongside detectives and be involved with the finer details of digital imaging, such as clarifying fingerprints. 

This is a challenging yet fulfilling career, there will always be a need for documentation of crime scenes which provides job security and opportunities for long-term growth. Indeed recommends finding an internship at a local police or fire department to get started in this field. 

There we have it! These are just a few examples of the diverse range of career opportunities available to aspiring photographers. Depending on your interests, skills, and career goals, you can explore various paths within the photography industry. CareerExplorer carried out a job satisfaction survey and found that photographers rank in the top 12% of happiest careers!

If you fancy a photography career, why not start with Access Creative College on our Level 3 Film, Video and Photography course? During this two-year course, you will:

  • Master the techniques of film and video by building your skills and knowledge of pre-production, camera operation, lighting techniques, sound engineering, and the intricacies of film/video editing.
  • Create a diverse portfolio and strong personal brand by refining your skills to meet industry standards.
  • Gain access to plenty of amazing work experience opportunities, providing you with exposure to live briefs and networking with industry professionals.

Apply now to join ACC in September!

How to brand yourself as a music artist

We all know that the music industry is fast becoming an over-saturated market and that talent alone is simply not the only factor when it comes to making it your career. 

Aspiring artists face the challenge of standing out in the market and this is where mastering the art of self-branding and promotion is crucial. 

We’re here to help. With over 30 years of music education expertise, we have curated some all-important information around creating a strong brand identity and leveraging platforms like Instagram to get noticed.

 

A white line break

 

Record vinyl being taken out of sleeve

The Importance of Music Artist Development

Before diving head first into the aesthetics of your branding and promotion, it’s super important to have a clear music artist development plan in place. This process will allow you to outline exactly what you want to put out into the world, such as your morals and what you stand for, as well as allow you to design your music career goals and ambitions.

Regardless of whether you’re a solo artist, vocalist or session musician, having a well-defined development plan provides direction and focus for your career.

We recently spoke with Alex Anderson, Access Creative College Manchester Alumni, he emphasised the significance of artist development in shaping his journey as a musician.
“During my time at ACC, I was encouraged to take a real look at myself as an artist—to consider my brand, strengths, weaknesses, opportunities, and threats. It was a transformative experience that helped me refine my identity and set clear goals for my music career.”

 

A white line break

 

Music rapper on stage performing

Crafting Your Brand Identity

Branding is essential for music artists, as it helps you differentiate yourself from the competition and connect with your audience on a deeper level. 

Take the time to define your unique brand identity, considering factors like your musical style, personal values, and storytelling abilities. Your brand should reflect who you are as an artist and resonate with your target audience. This information provides the baseline for the overall look and feel of your brand. 

 

A white line break

 

Why Branding Matters for Musicians

Branding is essential for musicians because it helps you establish a strong identity, build credibility, and connect with your audience on an emotional level. A well-defined brand sets you apart from other artists and makes you more memorable to fans and industry professionals alike.

Although we’d never suggest you compare and copy, it’s interesting to look at successful artists who have really strong personal brands.

Musicians like YungBlud, RAYE, and Billie Eilish, demonstrate that a strong brand identity can set you apart in the industry. YungBlud, known for his rebellious spirit and genre-bending music, has cultivated a dedicated fan base by staying true to his authentic self. Similarly, RAYE’s bold fashion choices and empowering lyrics have helped her carve out a niche in the pop music scene. And Billie Eilish’s distinctive sound and visual aesthetic have catapulted her to global superstardom, proving the power of a well-crafted brand.

 

A white line break

 

Using social media on mobile phone concept

Leveraging Social Media for Music Promotion

Social media platforms like Instagram and TikTok play a crucial role in music promotion and artist branding. With its visual appeal and massive user base, Instagram is a powerful tool for reaching new fans and engaging with your audience. Use Instagram to share behind-the-scenes content, showcase your creative process, and connect with fans on a personal level.

TikTok, on the other hand, offers a creative outlet for showcasing your music through short-form videos. Whether it’s creating unique trends to your latest track, sharing covers of other artists in your own unique way, or simply offering other aspiring artists tips on the industry! TikTok allows artists to engage with a diverse audience and gain exposure in ways that were previously unimaginable.

Former ACC Student, Beth McCarthy has utilised social media, Tik Tok in particular to really showcase her brand and in doing so, has engaged over 800K followers! Check out some of her content for inspiration.

 

A white line break

 

The Role of Sponsorship in Music

Sponsorship can be a game-changer for musicians looking to further their reach. Brands are often eager to partner with talented artists who align with their values and target audience. By securing sponsorships, musicians can access resources, funding, and promotional opportunities that help elevate their careers.

A lot of the time, it takes active outreach which can be a daunting process, particularly if you’re brand new to forming those relationships. Places such as Help Musicians or Youth Music can be great tools to seek advice and gain resources into sponsorship for your music.

 

A white line break

 

Getting Noticed in the Music Industry

Getting your music noticed can be challenging but it’s not impossible. Focus on creating high-quality music that resonates with your audience and don’t be afraid to promote yourself relentlessly. 

Coupling your talent with authenticity through your branding and content is the best way to put yourself out there. Although it may feel uncomfortable to begin with, everyone has to start somewhere!

Utilise streaming and social platforms to your advantage and actively seek opportunities for live performances, collaborations, and media coverage.

 

A white line break

 

Group of music artists singing together

Unlock Your Potential with Artist Development at ACC

At Access Creative College, we understand the importance of music artist development and branding in today’s industry. Our Artist Development (AD4) course is designed to help aspiring musicians unlock their potential, refine their craft, and build a successful career. With industry-expert guidance, professional feedback, and hands-on experience, The AD4 programme prepares you to put yourself out there in the competitive world of music.

Ready to take the next step in your music career? Explore our Artist Development course at Access Creative College, Join our community of passionate musicians and start building your brand as a music artist. Join us in September.

Photoshop vs GIMP: Which is better in 2024?

When it comes to graphic design and content creation, there are so many tools to choose from, but two pieces of software that have captured the attention of designers are Photoshop and GIMP. The question is, between free and subscription based usage, which design software reigns supreme in 2024? 

We’ve done some research into the two…

Before we get into the details let’s get to know our contenders.

Photoshop, the veteran in the realm of graphic design, has a rich history dating back to the late 1980s. On the other hand, GIMP, an open-source platform, emerged in the late 1990s as a free alternative to its commercial counterpart.

 

A white line break

 

Student using photo editing software

Key Features of GIMP

GIMP offers a huge range of features tailored to meet the diverse needs of graphic designers. From customisable interfaces to robust image retouching and painting tools, GIMP empowers users to get creative without constraints.

 

A white line break

 

A free alternative to Photoshop

With its open-source nature, GIMP not only offers cost-free access but also invites contributions from a vibrant community of developers and enthusiasts. Its cross-platform compatibility and user-friendly interface make it an ideal choice for beginners and budget-conscious designers alike.

 

A white line break

 

Disadvantages of GIMP

While GIMP excels in many aspects, it has its limitations. From being restricted to RGB colour mode to occasional crashes with large-format files, GIMP may create challenges for users needing to create more complex, higher-quality graphic design material.

 

A white line break

 

Photoshop on student's laptop

Photoshop – industry-recognised software used in the workplace.

When it comes to image manipulation and digital art, Photoshop stands tall as the undisputed champion. With a vast range of tools from brushes and layers to selection and masking options, Photoshop offers unparalleled versatility and precision. First and foremost, Photoshop has gained industry-wide recognition and is the workplace software of choice for professionals. 

Coupled with its efficiency, versatility, and limitless capabilities, along with an extensive library of free templates, Photoshop equips designers with everything they need to bring their visual and content ideas to life, no matter the job.

 

A white line break

 

The downside of Photoshop

Despite its unmatched capabilities, Photoshop has its fair share of drawbacks. High system requirements, a steep learning curve, and substantial costs may deter beginners or those operating on smaller budgets.

 

A white line break

 

Student discount for Photoshop

However, for students aspiring to master Photoshop, the Adobe Students discount presents an opportunity to access industry-standard software at a fraction of the cost. 

Ultimately, the choice between Photoshop and GIMP depends on your specific needs and aspirations. While Photoshop reigns supreme in professional settings, GIMP offers a cost-effective entry point for aspiring designers. For students aspiring to master Photoshop, the Adobe Students discount presents an opportunity to access industry-standard software at a fraction of the cost.

If you’re interested in learning more about graphic design and Adobe Photoshop, why not consider enrolling in Access Creative College’s Graphic and Digital Design course

Our industry-standard software, such as Photoshop, is integrated into our curriculum to help you explore the fundamentals of graphic design and photography, refine your skills, and shape your professional identity. Apply now to start your creative career this September!

ACC’s Response: Urgent Call to Support UK Festival Sector

In light of recent developments surrounding festival cancellations across the UK, Access Creative College stands in solidarity with the live music sector and echoes the urgent call for government intervention to address the challenges facing festival organisers.

The cancellation of iconic festivals like Bluedot, Standon Calling, and Barn on the Farm, coupled with the permanent shutdown of NASS Festival, Leopallooza, and Long Division underscores the severity of the situation. The live music sector is facing unprecedented challenges, including the lingering effects of the Covid-19 pandemic, increasing supply chain costs, slower ticket sales, and the broader economic impact of the cost of living crisis.

John Rostron, CEO of the Association of Independent Festivals (AIF), rightly emphasises the critical juncture at which the UK festival sector finds itself – “The resilience demonstrated by festival promoters in navigating multiple crises over the past five years is commendable. However, the current challenges threaten the viability of festivals and jeopardise the vibrant cultural landscape they support.

Ian Johnson, Head of Industry Partnerships at Access Creative College, emphasises the importance of festivals, saying:

“Not only do festivals play a crucial part in people’s wellbeing as well as an economic and community boost for local areas,” Johnson says, “they also offer crucial work experience for our students. We have worked for years with festivals of all sizes to offer students performance opportunities, as well as behind-the-scenes career exposure. To not have this would be a real shame for the future workforce.”

As an institution deeply invested in nurturing emerging talent and supporting the creative industries, Access Creative College recognises the invaluable role that festivals play in providing opportunities for artists and industry professionals alike. Our longstanding partnerships with festivals such as Latitude, Love Saves the Day, and Wild Fields reflect our commitment to empowering students and connecting them with real-world experiences.

Through our initiatives with festivals like Forwards Festival and Love Saves The Day, our students gain hands-on experience in events management, artist liaison, and performance, preparing them for successful careers in the music industry. These collaborations not only benefit our students but also contribute to the continuation of the festival ecosystem and the broader creative economy.

We commend the 5% For Festivals campaign for its efforts to raise awareness about the challenges facing festival organisers and advocate for policy changes that support the sector. We urge festival-goers to join the campaign and engage with their local MPs to lobby for meaningful solutions, including VAT reduction and increased government support for festivals.

Access Creative College remains committed to supporting the UK festival sector and will continue to champion the importance of live music in our communities. Together with the wider industry, we will ensure that festivals thrive and continue to enrich our cultural landscape for generations to come.

ACC Alumni: Alex Anderson

We recently caught up with former ACC Manchester’s Vocal Artist student, Alex Anderson who navigated his time at ACC in 2020 from irl classes, to virtual learning during the Covid-19 pandemic.

Now collaborating with other artists on EP releases and social media campaigns,, Alex’s narrative is a testament to resilience, creativity, and the transformative power of education in music.

We delve into Alex’s firsthand experiences, explore the role that ACC played in nurturing his musical talent and shaping his career aspirations. 

 

A white line break

 

Q+A with Alex Anderson – ACC Alumni

Can you tell us about your journey at Access Creative College, specifically your experience with the Vocal Artist L2 & L3 courses?

I began studying Vocal Artist Level 2 at ACC Manchester in September 2020. During this time, I was battling depression and anxiety, but the unwavering support from the college staff, both in terms of my mental health and coursework, was invaluable. Despite the challenges, I cherished my time at ACC for the incredible opportunities it offered. From performing at renowned music venues in Manchester like The Lion’s Den and Retro Bar MCR, to completing my Level 2 with distinction, ACC paved the way for my growth as a singer-songwriter and music manager. Continuing onto the Level 3 Vocal Artist course, I served as a Learner Ambassador for Manchester, gaining insights into student life and fostering a sense of community among my peers. These three years at ACC solidified my aspirations in the music industry.

 

A white line break

 

Alex Anderson live

What initially inspired you to pursue a career in music, and how did your time at ACC help shape your aspirations?

My journey in music began in Year 9, fueled by a deep-seated passion ignited by a childhood memory. I vividly recall soothing my crying nephew with a rendition of Miley Cyrus’ “The Climb,” a moment that sparked my desire to pursue music as a career. At ACC, I found the guidance and resources to nurture this passion. From music performance and composition to copyright and royalties, the Vocal Artist courses equipped me with the knowledge and skills needed to navigate the music industry confidently.

 

A white line break

 

How did the Vocal Artist course at Access Creative College prepare you for the challenges and opportunities within the music industry?

The Vocal Artist courses at ACC provided me with real-world experience and essential skills for a career in the music industry. Through performance opportunities, composition projects, and modules on industry practices, I gained invaluable insights into the workings of the music business. For instance, when faced with a challenging situation where I wasn’t paid for a performance, my teachers guided me in drafting a contract to protect my interests—a lesson that proved invaluable.

 

A white line break

 

Despite the challenges posed by COVID-19, you mentioned that the staff at ACC worked hard to provide opportunities for students to showcase their talents. Can you elaborate on some of these experiences?

During the pandemic, ACC adapted swiftly to ensure students could continue their artistic journey. While the shift to online learning posed initial hurdles, ACC went above and beyond to create opportunities for us to perform and showcase our talents. Whether it was virtual performances or limited access to facilities, ACC ensured that we could continue honing our skills and pursuing our passion for music.

 

A white line break

 

Alex Anderson

Graduating with a Distinction is a significant achievement. Can you share some insights into the projects or performances that contributed to your success?

The personalised support and mentorship I received at ACC were instrumental in my academic success. From one-on-one sessions to collaborative projects like the talent-show themed event, ACC provided a nurturing environment for creative expression and growth. Projects like these not only enhanced my skills but also instilled the confidence to pursue my dreams in the music industry.

 

A white line break

 

You mentioned having a detailed EPK (Electronic Press Kit) from Access. How has this resource been beneficial as you transition into the first year of your BA Music Management & Creative Enterprise Course at university?

The EPK provided by ACC served as a valuable tool in my university application process. It showcased my experiences and accomplishments, giving me a competitive edge. Moreover, it continues to aid me in networking and securing gigs, allowing me to share my journey and portfolio effortlessly.

 

A white line break

 

What advice would you give to current and future students considering pursuing a career in music, based on your own experiences and learnings at Access Creative College?

My advice to aspiring musicians is simple: pursue your passion with dedication and joy. Find joy in your work, and success will follow naturally. Embrace every opportunity to learn and grow, and never lose sight of your dreams.

 

A white line break

 

Alex Anderson singing

Looking back on your time at Access, what are some of your fondest memories or standout moments?

Reflecting on my time at ACC, countless fond memories flood my mind. From writing and performing songs with friends to impromptu jam sessions in the studio, each moment was a testament to the camaraderie and creativity fostered at ACC. One standout memory includes winning VIP tickets to Parklife through a college competition—a surreal experience that underscored the incredible opportunities afforded by ACC.

 

A white line break

 

Can you share any exciting projects or goals you’re currently working on or hoping to pursue in the future?

Currently, I’m collaborating on a social media-based marketing campaign for an artist and planning the release of an EP featuring original compositions. As I embark on my journey in university, I aspire to continue exploring new avenues in music and honing my craft as a vocalist and music manager.

 

A white line break

 

Lastly, what role do you believe Access Creative College played in shaping your journey and helping you achieve your goals in the music industry?

Access Creative College has been my guiding light, shaping my journey and nurturing my passion for music. From unwavering support during challenging times to providing invaluable resources and opportunities, ACC has been instrumental in my personal and professional growth. I owe my success and gratitude to the dedicated staff and nurturing environment at ACC.

 

A white line break

 

Explore Your Passion for Music with our Vocal Artist Course

At Access Creative College, we want to empower aspiring musicians like Alex to follow their ambition. 

Our Vocal Artist Course offers an industry-led curriculum designed to refine your vocal skills, enhance your stage presence, and equip you with essential tools for a successful career in the music industry. Ready to use your voice? Apply now to start your vocal artist career in September!

Your Ultimate Guide to Level 2 Courses: What You Need to Know

Considering education options after school can be an exciting yet daunting process, especially when it comes to understanding the different levels of courses available. 

If you’re curious about Level 2 courses and what they entail, you’ve come to the right place. In this guide, we’ll cover everything you need to know about Level 2 courses offered at Access Creative College (ACC) and answer some common questions to help you make informed decisions about your next journey.

 

A white line break

 

Level 2 students working together

What is a Level 2 Course Equivalent To?

Level 2 courses are equivalent to GCSEs grades A*-C or 9-4. They are designed to provide foundational knowledge and practical skills in specific subject areas, preparing you for further study or apprenticeships.

 

A white line break

 

Are Level 2 Courses Free, and How Do I Get Funding?

Level 2 courses are free of charge for students aged 16-18. 

Students aged 19+ cannot study Level 2 courses at Access Creative College for free, unless they have an EHCP (Education, Health and Care Plan). Anyone without an EHCP would need to self-fund (pay course fees themselves) to study a Level 2 course with us. 

Level 2 courses may be offered to students aged 19+ for free at other providers with funding. 

Please contact other providers directly if you are aged over 19 and are interested in Level 2 course funding.

 

A white line break

 

How Long is a Level 2 Course?

Level 2 courses typically last one to two years, depending on the specific programme and study mode (full-time or part-time). At Access Creative College, our Level 2 courses are designed to provide comprehensive training and development in various creative disciplines, ensuring students gain essential skills and knowledge ready to level up!

 

A white line break

 

Level 2 course students smiling while working together

Are Level 2 Courses Worth It?

Absolutely! Level 2 courses offer valuable opportunities for personal and professional development, equipping students with foundational skills that can lead to further education, employment, or career advancement. Whether you’re passionate about music, games development, or visual content creation, Access Creative College’s Level 2 courses provide a solid platform for pursuing your creative career.

 

A white line break

 

Do Universities Accept Level 2 Courses?

While Level 2 qualifications are not typically accepted as direct entry requirements for university-level study, they can enhance your academic profile and demonstrate your commitment to learning. Many universities and higher education institutions recognise the value of Level 2 courses as part of a broader academic journey and may consider them alongside other qualifications during the admissions process.

 

A white line break

 

What Can I Do with Level 2?

Completing a Level 2 course opens up various pathways for further study, employment, and personal growth. Whether you choose to pursue a Level 3 course at Access Creative College, enter the workforce or explore alternative education and training options, such as an apprenticeship, your Level 2 qualification serves as a solid base for future success.

 

A white line break

 

Level 2 film students working together

Can You Do a Level 3 Course Without Doing Level 2?

In some cases, it may be possible to progress directly to a Level 3 course without completing a Level 2 qualification, depending on your prior education, skills, and experience. However, it’s essential to assess your readiness for Level 3 study and consult with Access Creative College’s admissions team to determine the best pathway for your academic and career goals.

Level 2 courses offer a fantastic opportunity to kickstart your creative journey, providing essential skills, knowledge, and qualifications to support your future aspirations.

Whether you’re eager to pursue further education or enter the workplace, ACC’s Level 2 courses pave the way for success in the ever-evolving creative industries. Get your application in today ready to join us in September!

What is Artist Development in Music?

Wondering how to become a successful music artist? In today’s world, it takes more than just the tracks you create. Fans are looking for a real connection with artists and so you need to be able to build a personal brand that reflects your values, morals and ultimately what you stand for. 

Successful artists in 2024 have a strong social media presence, a loyal fan base and a message to share. Sounds like a lot, doesn’t it? Well what a lot of these artists have gone through is something called Artist Development, which used to typically be offered by management and record label companies. We know that this is a crucial step in the music industry so at Access Creative College, we offer this as a programme to get you well ahead!

 

A white line break

 

Music artist with sunglasses performing on stage

What is Artist Development?

Artist Development is a journey where you work with a range of industry experts to perfect your overall brand and essentially, business. Entering the Artist Development stage of your music career is the fine line between doing it as a hobby to turning into your full career. 

 

Creating an Identity as an Artist

It starts with introspection. In Artist Development, you’ll embark on a journey of self-discovery. Analyse your brand, identify strengths, acknowledge weaknesses, and explore the scope of opportunities and threats in the music landscape. We’re literally starting from scratch here!

 

Brand yourself up again

Once you’re fully deconstructed, this is where the real work begins. You will take everything from industry and fanbase feedback to looking into what the competition is up to. From here you will then work on your overall story; who you are, why you started your music journey and what you’re trying to achieve with your artistry. 

The above then forms the skeleton of your overall branding. It’s time to get creative, build your overall look, look into what colour schemes and imagery resonate with what you’re trying to showcase and start to formulate your look. 

You will also start to build on your music development; songwriting alongside fellow artists, recording original music and building your network.

 

A white line break

 

Examples of Successful Music Artist Branding

  • Taylor Swift: From polaroid-heavy nostalgia to the villainous Reputation era, Taylor Swift constantly reinvents herself, showcasing a masterclass in marketing. However she is always recognisable with her branding and how she executes it across social media platforms and beyond. 
  • Ed Sheeran: A simple light blue square marked the beginning of Ed Sheeran’s successful branding campaign for his album Divide. The colour and design is now notable all over the world, even without any wording!

 

A white line break

 

Showcasing Your Artistry

The stage is your canvas. You’re on the other side of your Artist Development journey and now it’s time to put all of that work into action. When it comes to your stagecraft, social media promotion and songwriting, you will always have in the back of your mind the business element of your music – meaning you can push that serious side out to the industry. 

 

A white line break

 

Guitarist performing on stage

Elevate Your Musical Journey with Artist Development

The Access Creative College Artist Development programme isn’t just another music course. Taught by industry professionals who have been there, done that, you will not only come out with newfound skills but with a finalised brand, portfolio, and product—ready to take on the world. So if you’re serious about taking your music career to the next level, check out the Artist Development course at Access Creative College.

We’ll see you on the main stage!

ACC Alumni: Arkz Beats

Arkz Beats went from our Artist Development programme at Access Creative College Norwich to producing chart-toppers for Fredo and collaborating with British Hip-Hop icons like Giggs and R.A, Arkz Beats (aka Daniel Buse), transforming his passion into a thriving career. 

Arkz Beats didn’t just stumble into music; he decided he was going to get involved. Influenced by his dad’s eclectic music taste and hits like Rae Sremmurd’s “Black Beatles”, Arkz Beats found his rhythm early.

But ACC Norwich wasn’t just about beats for Arkz. Networking became a vital skill, embracing diversity and connecting with like-minded individuals to build strong working relationships. ACC taught him that individuality is an asset and understanding others is key.

For Arkz Beats, passion isn’t a fleeting feeling, it’s a relentless pursuit. Setting goals, creating routines and embracing structure turned his hobby into a professional career. His secret? Manifesting goals, staying focused and believing that the race is never lost if you never quit.

“Ask yourself why you want to be a producer. If it’s for riches and fame, think again. Passion and enjoyment should be the driving forces. Obstacles will come, but pursuing your goals will carry you through.” – Arkz Beats

Inspired by Arkz Beats journey? If you’re serious about a career in the music industry, our Artist Development course could be the perfect starting point. Apply now to join us this September.

ACC Alumni: IAMDDB

Starting out at Access Creative College Manchester on our Vocal Artist course, Diane De Brito, better known as IAMDDB, has emerged as a trailblazing force in British rap and soul. 

Since leaving ACC, IAMDDB has released three EPs, three mixtapes and captivated audiences worldwide with her distinctive sound. She’s also graced stages around the world, sharing the spotlight with iconic artists like Lauryn Hill. Her unique fusion of jazz, neo-soul, and Portuguese influences has set her apart in a league and seen her collaborate with renowned artists like Diplo and Flying Lotus. Amidst her global success, IAMDDB has generously shared her wisdom with our sound engineer and vocal artist students. 

Aside from building her career as a music artist, IAMDDB has also ventured into the business side of the industry with music management company, ‘The Waev‘, and has come back to help ACC students on their career journeys through our GoLive masterclasses.

Like IAMDDB, if you’re ready to find your voice, join us this September.

ACC Alumni: Sam Bowden

Sam Bowden, guitarist for the globally acclaimed pop-punk band Neck Deep, began his musical journey at ACC Lincoln, studying Music Technology.

While he originally applied for a Music Performance course, Sam found his niche in Music Technology. This decision would prove crucial to Neck Deep’s path, with Sam’s digital production and self-recording skills feeding directly into their music.

Sam was once told ‘say yes to everything’ which became his mantra. This philosophy came to fruition when, while working as a touring guitar tech for Neck Deep, he was asked to step in as lead guitarist. He learned eleven songs overnight, embraced the challenge, played the next four shows and the rest is history.

Over their career so far, Neck Deep have had five albums, countless world tours, and a plethora of festival appearances. In 2023, they made their main stage debut at Download Festival, marking another milestone in their meteoric journey.

Asked what he would say to aspiring musicians, he said “Just work hard, know what you want to do, never get frustrated with where you’re at – it’s a journey, enjoy it.” His own success is a testament to the power of hard work, resilience and a willingness to seize every opportunity that comes your way.

Ready to embark on your own musical journey? Like Sam, say yes to the adventure. Apply now to join us in September.

ACC Alumni: P0gman

Meet Chris Eddowes AKA P0gman – ACC Alumnus and Dubstep Dynamo

Ever wondered what it’s like to conquer the world’s biggest electronic music festivals? Dubstep maestro P0gman can answer that for you. Hailing from Wolverhampton, he kick-started his epic journey into the realm of Music Production at ACC Birmingham.

P0gman | ACC | Alumni

Reflecting on his ACC days, P0gman said “ACC was everything I wanted and more.” Music Production at ACC Birmingham became his creative haven, offering not just knowledge but a bespoke experience, handcrafted by industry veterans. The skills he gained, both musically and in business, became the foundations of his more than ten year artistic journey.

Alongside gracing the stage at the iconic EDC Festival in Las Vegas and running his own record label, ‘IAMAudio’, P0gman has returned to ACC as a guest lecturer to inspire and educate our students with his vast industry knowledge

If P0gman’s journey has sparked your own musical ambitions, why not explore Music Production at ACC? Whether you’re a budding artist or a seasoned music enthusiast, ACC Birmingham provides the knowledge and experience needed to shape your music career. 

Ready to make your mark? Secure your spot and submit your application for September!

ACC Alumni: Let’s Eat Grandma

Meet Rosa and Jenny, the brains behind Let’s Eat Grandma.

Best friends since they were four years old, a music duo that’s all about breaking the genre rules. Rosa and Jenny studied at ACC Norwich at 16 to focus on and enhance their musical talent.

Access Creative College supported the duo to try a DIY approach to the music industry. 

“The Music Production course we did for our second year was really helpful. We learned how to use Logic, for example. We’ve talked a lot in interviews about how using technology has really influenced the way we’ve written our songs. I don’t think we’d have learned key things like how to use Logic if we hadn’t done that course.” – Rosa and Jenny, Let’s Eat Grandma 

In 2016, Let’s Eat Grandma released their debut studio album that they recorded at ACC, ‘I:Gemini’, through Transgressive Records. The album received critical acclaim and set the stage for their rapid ascent into the global music scene.

Starting out on the ACC curated Inbetweeners stage at Latitude, they were soon being asked to perform on the festival’s bigger stages.

 

A white line break

 

Since then, Let’s Eat Grandma have performed on some of the biggest festival stages in the world including Festival No 6, Camp Bestival and Primavera Sound.

The band released their third album, ‘Two Ribbons’, in April 2022. Working with legendary producer David Wrench (Frank Ocean, The XX, Hot Chip, Jungle), Let’s Eat Grandma embarked on the next chapter of cementing their legacy as one of the most unique bands in music, captivating audiences with their experimental sludge pop.

Want to follow in their  footsteps? Check out ACC’s Music Performance course and get that application in for September!

ACC Alumni: Amy Love

Amy Love, one-half of the dynamic duo Nova Twins, ignited her musical journey at Access Creative College London.

Amy’s story is not just a testament to her talent but a celebration of the transformative power of music industry education at ACC.

Just before Amy formed Nova Twins with her best friend Georgia, she studied Artist Development at ACC London. The innovative course provided the foundation for the sonic revolution that was to come.

 

A white line break

 

Since those early days at ACC, Nova Twins have soared to incredible heights.

Amy and Georgia have not only conquered stages across the globe but have also amassed a collection of prestigious awards; a testament to their innovative sound and electrifying performances.

Nova Twins’ discography speaks volumes about their creative prowess. With two albums under their belt, including the critically acclaimed ‘Supernova’, the duo are a force to be reckoned with.

The album’s nomination for the Mercury Prize in 2022 catapulted Nova Twins into the spotlight, solidifying their place among the music industry elite.

The band went on to receive two nominations at the BRIT Awards and make their mainstage debut at Download Festival (which the ACC team were lucky enough to witness).

“We love festival season. Playing the main stage at Download was such a dream and felt like a turning point in Alt and Rock music. To see more women on main-stages and newer acts on these festival bills is amazing and ensures the continued evolution and long-term survival of the scene.” – Amy Love, Nova Twins

As if that wasn’t enough, Nova Twins have yet more accolades under their belt, including receiving praise from music legend Sir Elton John ahead of their Glastonbury debut appearance in 2023 and supporting Muse on their UK and Ireland tour in September and October 2023.

 

A white line break

 

Amy Love’s journey from ACC to global rock stardom exemplifies the impact of our Artist Development course.

At ACC, we nurture musicians, helping them transform into visionaries who redefine the landscape of sound. Amy’s success is her own and well deserved; but it’s also a testament to the life-changing education we provide at Access Creative College.

Want to follow in the footsteps of Amy Love? Check out ACC’s Artist Development course and get that application in for September!

ACC is celebrating 13 years with Latitude Festival

Latitude Logo

 

We’re celebrating 13 years with Latitude Festival!

We’re heading back to Henham Park this year for our annual collaboration with Latitude Festival. Pulp, Paulo Nutini and George Ezra headlining this year’s event, with festival-goers also invited to take in the acts on our stage in the Inbetweeners Area

For the past 13 years, we’ve had student acts from across all our centres start on our stage, moving their way up the ranks to the bigger stages including Ed Sheeran, Let’s Eat Grandma, Beth McCarthy and Mullally.

 

WhiteLineBreak 02

 

But our stage isn’t just for aspiring artists to perform on; ACC students make up the crew and are responsible for the running order, tech and everything else that’s involved when putting on a live performance – imagine being able to put Latitude Festival down on your CV?!

Ian Johnson, Head of Music Industry Partnerships says:

‘This is our 13th year at Latitude and we are excited to show off our latest roster of talent. Every year we see more of our alumni move up to a bigger stage and this year is no exception as Maya Law (former ACC Norwich student) has just been announced for the BBC Introducing Stage!’

 

WhiteLineBreak 02

 

FestivalLineup

 

WhiteLineBreak 02

 

Arthur Black, playing on Saturday, said:

‘Latitude has always been a dream of mine. Growing up I would always hear about it and have friends and family attending. I thought maybe I’d attend when I got older and had enough money to go, so now as an 18 year old it is absolutely insane to me that I will be the one up on stage this year! With that in mind, I want to say a HUGE thank you to everyone at ACC!’

We’re also excited to share a series of industry-led workshops we’re running in the Inbetweeners area. If you’re a gaming fanatic or just fancy trying something different, make sure to drop by for hands-on sessions in ‘character design for gaming’, ‘Dungeons and Dragons narrative’ and more!

Heading down to Suffolk for Latitude this year? Make sure you drop by and say hello! And if you fancy working or performing at some of the UK’s biggest music festivals, including Latitude, make sure to get your application in before the new year starts in September.

See you in the fields! 

Download’s 20th Anniversary sees ACC alumni on the Apex Stage

Last weekend, over 100,000 fans took to Donington Park for a special four-day Download Festival to celebrate its 20th Anniversary and biggest year ever.

 

WhiteLineBreak 02

 

With not one but two incredible headline sets from Metallica, a debut headline show from Bring Me The Horizon and a closing performance from Donington favourites, Slipknot, it’s no wonder fans are already rushing to purchase their 2024 ticket in the festival’s early bird sale.

 

 

Download Festival 2023 Fans

 

 

A main stage double whammy for ACC alumni

Friday saw two knockout performances from former ACC students, Amy Love (Nova Twins) and Sam Bowden (Neck Deep) as they took over the main stage at the festival, known as The Apex stage.

 

A white line break

 

On the back of two BRIT nominations, a Mercury nomination and a Kerrang! Album Of The Year win, Nova Twins secured a prime afternoon slot. With their name in neon lights and an electric energy throughout, their frenetic 35 minute performance proved that they deserve their place on the main stage. 

Fans were ecstatic to see another appearance from the Twins during Bring Me The Horizon’s headline set, performing their collaboration ‘1×1’.

 

 

ACC Alumni Amy Love at Download Festival

Nova Twins Download Festival

Alumni Amy Love Nova Twins Download Festival

 

 

‘We love festival season, playing Download main-stage was such a dream and felt like a turning point in Alt and Rock music! To see more women on main-stages and newer acts on these festival bills will help ensure the evolution and survival of the scene.’ – Amy Love, Nova Twins

Later in the day, Neck Deep (featuring ACC alumni Sam Bowden on guitar) took to the Apex Stage. Front man Ben Barlow kept the packed out crowd’s energies high throughout Neck Deep’s quintessentially pop-punk set, despite the baking heat (unusual for a typical Download Festival weekend), performing anthems old and new.

 

A white line break

 

A celebration of diversity and a new generation of alternative music

Paying tribute to the diverse Download community, the Humans of Download launched their live photography docuseries on social channels and across the festival site, celebrating Download attendees and their eclectic outfits and costumes.

Docuseries Creative Director Danny North, said: “This location and the beautiful people that inhabit this space fills my soul. I wanted to create a photo series that holds a mirror up to the people that make this festival what it is.”

It’s no secret that festival lineups have been under scrutiny over the past few years due to a lack of diversity. This year, Andy Copping and his team set out to curate a more representative selection of the industry’s best artists, inclusive of people of colour, female and genderqueer musicians. 

It was amazing to clearly see a new generation of alternative musicians shine through what can often be an ‘old boys club’ roster. Download knows its audience well and we can’t wait to see who will be climbing the lineup in years to come.

Some names to keep an eye on from this year’s edition include Bambie Thug, Kid Bookie, Lake Malice, Fever 333 and Witch Fever.

Read a snapshot from our catch up with Witch Fever guitarist Alisha and drummer Annabelle below:

 

You’ve just played The Dogtooth stage at Download’s 20th Anniversary! How did it feel to perform to that many people?

‘We actually find it less nerve wracking than playing to a small amount of people! If there’s more people who get to listen to what we have to say, it’s so much better for us!

 

And what do you have to say?!

‘We stand for empowerment, being who you are and being able to play music.’

We’ll be sharing our full video interview with Witch Fever and a load of incredible shots our photographer took over the weekend, so watch this space!

And if you were at Download, we want to hear your best Download ‘23 experiences. Share them with us via DM or by tagging @accesscreativecollege!

Download Festival returns to Donington from Friday 14 June – Sunday 16 June 2024. Limited Early Bird tickets are on sale 12 noon on Monday 12 June 2023 from www.downloadfestival.co.uk.

 

 

Witch Fever Download Festival

Bambie Thug at Download Festival

Kid Brookie

Hot Milk Download Festival

Kid Brookie Download Festival

WhiteLineBreak 02

ACC Alumni: Ed Sheeran

Back in 2007 Access Creative College London had a student study Artist Development. Although we know our students go on to impressive and big things, what we didn’t know back then, was that this student in particular would go on to become a global superstar and a household name in music.

 

WhiteLineBreak 02

 

That student was no other than Ed Sheeran. 

From sell-out global tours, to writing for incredible names in music, an appearance in Game of Thrones and of course, becoming ACC’s Patron; Ed Sheeran joined ACC London where he collaborated with fellow musicians, busked on his lunch breaks and made the most of the opportunities we had to offer in the capital.

 

 

ACC Alumni Ed Sheeran Interview

 

 

Ed was introduced to ACC by our very own Music Industry Liaison Manager, Ian Johnson.

‘I first saw Ed when he was 16 at a local gig I helped curate in Norwich. It was clear he had something special so I emailed a contact at a management company who put him on their roster.

Ed then decided to move to London and leave his school studies so I encouraged him to attend our Artist Development programme in London, where he won the Island Records emerging talent search that ACC participated in. Since then he’s inspired so many of our students and we know he will carry on that legacy’.

 

WhiteLineBreak 02

 

Back in 2018, Ed came back to ACC to deliver an outstanding Secret Speaker lecture to our national Artist Development students. 

The session gave ACC students the opportunity to ask Ed anything, learn tricks of the trade and after the two hour Q&A session, every campus was able to get a group photo with the man himself, along with a few signings, hugs and words of admiration and gratitude. 

It was clear to see that Ed Sheeran hasn’t forgotten his roots and genuinely wanted to share his expertise and advice with every single aspiring musician.

Jordan Phillips, former Manchester AD4 student was amongst the crowd of students and said: 

‘Absolutely the best highlight in my music career. You could tell that none of his answers were ‘textbook’ and he was just a nice genuine human being. He cared a lot about what he was saying and who he was saying it to. His passion just shines through’.

 

 

Ed Sheeran Secret Speaker Guest Lecture at ACC

 

 

Want to follow in the footsteps of Ed Sheeran? Check out ACC’s Artist Development course and get that application in for September!

Bristol students set to work at Love Saves The Day Festival

On the 27th & 28th May, 2023, Access Creative College Bristol (ACC) Students will be heading down to Ashton Court to take part in some pretty incredible work experience with Team Love and their award-winning festival, Love Saves The Day (LSTD).

 

LineBreak Gap

Bristol Marketing & Events Officer, Charlie Grier, has been working with Love Saves The Day Festival for several years now, and each year, the partnership provides students with invaluable opportunities to develop their skills and build their networks.

‘Working with festivals in the local area is a unique opportunity for students to gain valuable work experience. Not only do they get a chance to learn new skills and develop their professional networks, but they also get to be a part of the excitement and energy of these events. By collaborating with festivals, we can provide students with real-world experiences that are both fun and educational. Such collaborations are mutually beneficial, as festivals get the necessary help, and students gain practical knowledge that can boost their career prospects.

Working with Team Love over the last few years has been an incredible introduction and foot in the door in the events industry for many of our students, past & present. Students are exposed to a whole new world of job prospects, skills and experiences, all while working in a fun and exciting environment.

As part of the Artist Liaison team, our students work with artists, their management and various tour party crew members, while work alongside and learning from stage managers, accreditation teams, programmers, production crews, festival management and many other members of the core team that work hard throughout the year to bring together such incredible events.”

Charlie Grier, ACC Bristol Marketing and Events Officer

 

LineBreak Gap

LSTD Bristol Students 1 e1684755775362

 

Cristy Taviner is just one of the students who has been involved in our work experience partnership with LSTD. This experience has strengthened Cristy’s CV which has since helped her secure roles with festival giant, Festival Republic!

“Working at Love Saves The Day was my first major insight into the behind the scenes of how a festival is run. Working with the Artist Liaison team allowed me to understand what the artist would need when they came to site, I would be there to greet them, show them around and make sure their dressing room and rider was in place and up to scratch.

Through this I was building up my problem-solving skills. I would ensure the stage manager was aware they were onsite and introduce them to the relevant people to ensure a smooth and successful running of the show.”

Cristy Taviner, ACC Bristol Student

 

LineBreak Gap

We can’t wait to see doors open for our next group of Bristol students once they add this opportunity to their CVs and portfolios. Stay tuned for updates on their experiences and if you’re heading down to Love Saves The Day, be sure to come and say hi. If you are there on the day, have a fantastic and safe weekend!

And that’s just the start! ACC will be travelling across the UK this festival season for other incredible work experience and performance opportunities.

Want to be a part of it all? Apply to study with us this September to get involved in the 2024 festival season.

 

LineBreak Gap

Love Saves The Day

27th & 28th May
Ashton Court, Bristol

Headliners include:
Fatboy Slim and Years and Year

We’re also super proud to announce that a few of our former students will be performing this year, including:

Kahlil Wolf with Punkstars
Jaydrop – With The Blast DJ’s
Kreed – As Gardna’s DJ

Check out the full lineup

 

LineBreak Gap

Festival Season Begins at ACC

It’s that time of year again. Festival season is here! We’re super excited to get back in the fields, taking in some of the country’s best new and established artists.

Our calendar is already filling up, so we wanted to take a moment to let you know where you can find us this summer and take a deep dive into why we love UK festivals.

 

LineBreak GapFestivals have been a key part of the ACC landscape for a long time. Since our first festival partnership, back in 2011, we’ve worked with some of the biggest industry names including Slam Dunk, Wild Paths, Latitude, Love Saves the Day, Download and more. 

Working with festivals has so many benefits. From giving our students a platform to perform, and (for some) their first chance to showcase their artistry to a large audience, to offering exclusive, hands-on experience of what it takes to run an event of this size through our work experience programmes. The skills that our students learn from these events are invaluable, inspiring and set them up for success.

“Being selected to perform at Latitude Festival was a huge opportunity for me. Not only did I get to meet other incredibly talented ACC artists from the other colleges, I gained performance experience outside of my hometown. Being able to promote my involvement with the festival has given me content for my social media channels and has helped boost my portfolio.”


Jordan Phillips former AD4 Manchester student

 

LineBreak Gap

Our festival partnerships are also valuable for the events we work with, and the wider industry. We’re lucky to be able to provide the festival industry with a constant flow of fresh talent, already equipped to take to the stage and put on a great show or muck in and help the team, bringing knowledge they’ve learned on our courses. The students that come through our doors today are the festival teams and acts of tomorrow, and that ecosystem is crucial to the future of the sector.

 

LineBreak Gap

Which festivals will we be at?

Our involvement with festivals began as a partnership with the renowned, Suffolk-based Latitude Festival, and we are excited to announce that we’ll be partnering with them again this year (the 13th year running!)

We’ll be taking over The Inbetweeners stage again to showcase emerging talent. Previous performers such as Let’s Eat Grandma, Ed Sheeran, Mulally and Bessie Turner have progressed to the festival’s larger stages over the years, so we highly recommend stopping by. 

Latitude hits Henham Park from 20th – 23rd July 2023.

 

LineBreak Gap

Latitude Festival | ACC Festivals

 

The festival buzz is coming to Bristol

Bristol has a jam packed schedule this festival season and ACC students will be heading to the likes of Love Saves the Day, Forwards and Harbour Festival and Tokyo World to get involved behind the scenes as Artist Liaison, crew and so much more. 

Charlie Grier, Marketing & Events Officer in Bristol has been heavily involved in festival initiatives in the city and as a long standing festival fiend, he knows a thing or two when it comes to providing the best work experience opportunities for our young people.

‘We really can’t wait to get festival season underway this year, we will all be back in a sunny field with good company and great music in no time. 

At this time of year, we start to remember the tribal-like energy of crowds of people dancing, eating and camping together, the delicious food and drinks, and the performances & production that all combine to create a unique, exciting and unforgettable experience.

Festivals are more than just an opportunity to see your favourite artists perform live; they’re a chance to fully immerse yourself in the music and culture. The atmosphere creates a sense of community and connection between festival-goers, as we make new friends and lifelong memories.

Working with festivals in the local area is an excellent opportunity for students to gain valuable work experience. Not only do they get a chance to learn new skills and develop their professional networks, but they also get to be a part of the excitement and energy of these events. By collaborating with festivals, we can provide students with real-world experiences that are both fun and educational.

Festivals often require a large number of staff and volunteers, creating a diverse range of opportunities for students to get involved in areas such as event planning, marketing, production, logistics, hospitality and customer service. Such collaborations are mutually beneficial, as festivals get the necessary help, and students gain practical knowledge that can boost their career prospects.’

 

LineBreak Gap

Festivals at ACC

 

One of the Bristol students Charlie has helped is Cristy Taviner. The work she carried out across Bristol festivals has since seen her gain roles with Festival Republic!

‘During both my years at Access Creative College, I took part in lots of different activities outside of class hours organised by the college. My biggest memory is volunteering as part of the Artist Liaison Team at Love Saves the Day 2017.

It was my first major insight into the behind the scenes of how a festival is run. Working with the Artist Liaison team allowed me to understand what the artist would need when they came to site, I would be there to greet them, show them around, make sure their dressing room and rider was in place and up to scratch. Through this I was building up my problem-solving skills. I would ensure the stage manager was aware they were onsite and introduce them to the relevant people to ensure a smooth and successful running of the show. 

Tokyo World 2019 was another day festival I volunteered at through ACC. I have since kept in contact with both of these businesses throughout the years, I still work as part of the Artist Liaison team for Tokyo World and have now moved on to working as part of the Artist Acred Team for Love Saves The Day & Forwards Festival; in 2022 I was the Artist Acred Assistant and this year I am the Artist Accreditation Manager. 

Adding this all to my CV helped me gain roles as part of Festival Republic who I worked with for two seasons across Finsbury Park Events including Sam Fender, Community Festival and George Ezra and Reading Festival.’

 

LineBreak Gap

Bristol Harbour Festival ACC

 

New names for 2023!

We’ve also got some firsts this festival season. 

In October, we’re attending Beyond The Music, a brand new music conference in Manchester. Founded by Oli Wilson, the son of Manchester legend Tony Wilson, Beyond the Music aims to create a global forum for the music industry. The event brings together the best in artists, creatives and professionals in tech, AV, gaming, brands, literature and music to build a “to solve the issues faced by the industry today and produce innovative models for the future”.

In August, we’ll also be making our debut at Green Man Festival in Wales.

Einstein’s Garden is Green Man’s area for creative engagement with science, nature and technology. Each year, the festival curates a line up fusing performance, art, music and research in wonderful and wacky ways.

Our students will be given the opportunity to apply to perform on the festival’s Solar Stage and also offered work experience in organisational roles. This is our first Welsh festival, and we can’t wait!

 

LineBreak Gap

How we’ve helped students through our festivals initiative

We caught up with Norwich students, Immy and Juliet who have taken full advantage of getting involved with our festival initiatives having worked in voluntary roles with KISSTORY, Wild Paths and Latitude. 

‘Since my involvement with KISSTORY in 2022, I’ve been having regular meetings to discuss what I’ve been up to in my events and music career which has led me to be part of the planning and the behind the scenes of KISSTORY 2023!’

‘Due to the involvement in ACC Norwich Festivals myself and my course friend Immy were given the opportunity to volunteer at Boomtown Festival. The role was a Site Mark Out Assistant. We arrived at the first week of the build to work directly with the Director and managers of Boomtown!

‘I have gained multiple opportunities through Access over the years but some key moments for me would be, landing an artist liaison role for KISSTORY Norwich in 2022. Myself and another student, Juliet, were lucky enough to work very closely with the event director and their team. Through this we have gained some incredible contacts and have been asked to work on 3 more of their events. London, Bristol and Norwich 2023!’

Quotes from Imogen Sawyer and Juliet Price, AD4 Norwich

 

Imogen has been so inspired by live events that she has founded her own company, MIDSUMMER which has held seven events thus far.

‘I’m working continuously behind the scenes on multiple projects. My next event is in HMV Norwich (22nd April)  followed by another event at a venue called Voodoo Daddy’s Showroom on the 26th of April and an event in London next month at the Camden Club London on the 26th May.’

‘I’m also running a stage at Latitude this year along with a stage at the First Light Festival (In collaboration with ACC).’

‘So you can see the domino effect this has all had on my life. Access continues to support my goals and present to me any opportunities that come my way!’

‘ACC provided us with some incredible young talent to take part in a work experience initiative with KISSTORY in 2022. The level of ambition and initiative from the students was second to none and it’s clear to see how the college combines theory work with industry experience. I can see that the students will go onto huge things!’

Lee Warren, Events Director of Bauer Media

 

LineBreak Gap

Bringing you the highlights

As always, our team will be heading down to the fields to bring you exclusive interviews, behind the scenes tours and other surprises (more to be revealed soon). If you see us at a festival, come and say hi! 

And there’s still more announcements to come from this year’s festival season. Watch this space for more info very soon! 

And that’s just the start! 

We’ve got so much more planned. Make sure that you keep an eye on our socials and blog for all festival announcements!

Check out our full list of festival partners!

 

LineBreak Gap

Protecting our technological future

It goes without saying that as the years roll on, our world becomes more and more connected.

Technology is developing quickly, with internet connectivity often at its heart. With increased connectivity though, comes security based weaknesses that can be exploited. This week, we look at protecting our technological future.

Huge networks are created and made to be as secure as possible, but unfortunately, not everything can be planned for and there are always people out there who will try to find entry points and work to breach the network built into technology.

The worst cyber attacks can shut down entire companies for weeks at a time and cause millions of pounds of lost revenue. And the issue goes beyond private companies. In 2017, the NHS was a victim of the ‘WannaCry’ ransomware outbreak that affected nearly half of all NHS Trusts and cost the Service an estimated £92 million. In the last 12 months, cyber attacks have increased significantly with an estimated almost 1 in 3 businesses and a quarter of charities facing breaches or attacks at least once a week.

As the rate of cyber attacks increases, there is a greater need for improved cyber security, creating entire new industries, technologies, techniques and jobs to stem the flow, shoring up defences and protecting our technological future. The UK Government has announced a £2.6 billion National Cyber Strategy that includes expanding the country’s offensive and defensive cyber capabilities, promoting greater cyber security in the workplace and investing in cyber skills.

Clearly then, demand for skilled staff in this sector is set to increase rapidly over the coming years and that’s where we come in with our Network Infrastructure and Cyber Security T Level.

Available in Bristol, Manchester and Norwich with applications open for September 2022, this two year course offers the chance to design, build and secure your own network, use physical machines and network components like routers, switches, servers and cabling, test vulnerabilities and much more.

Our course has been designed to get you to grips with industry standard technology and software and also give you hands-on industry work experience, so you leave us already a step above your competitors. Upon completion, you can expect to be ready to work as a Network Engineer, Digital Support Technician, Network Technician, Cyber Security Analyst, IT Project Manager or even an Ethical Hacker. Or, you can go onto a HE apprenticeship or degree. The choice is yours!

If we’ve grabbed your interest, find out more right here!

ACC Degrees: It’s a (HE)at wave!

Did you know that we do ACC Degrees? We’ve got two Music Foundation Degree courses in partnership with 2017 University of the Year, Nottingham Trent University, let’s take a closer look at them.

First up, we’ve got our FdA Music Performance course. We’ve built this course to be practical and vocational. Foundation Degrees are less ‘academic’ than full degrees, which means you’ll spend your time learning by doing, pulling together the skills and techniques you will develop during your time on the course to fully prepare yourself for your career in the music industry.

 

A white line break

 

“I feel like (the FdA Music Performance course) has enabled me to develop as a musician in ways I didn’t think I would before starting this course.” – Bridget Holmes, FdA Music Performance Student.

 

A white line break

 

Over two years, you’ll cover:

  • Composition and Arrangement – You’ll be given grounding in music theory, arrangement techniques and composition, while developing hands-on skills in music production software. You’ll finish this module with a portfolio of new music that shows off what you can do as a composer, arrangement and musician.
  • Performance Techniques – Combine your strong compositional knowledge with reinforced performance techniques and showcase your music to the world through electrifying performances that leave your audience breathless. You’ll develop skills for performing solo and as a group as you learn how to effectively engage your audience and use every inch of the performance environment to your advantage.
  • Recording Studio Practice – Learn the basics of the recording process so that you can go into any professional studio environment and confidently explain exactly what you want from your recording, as well as being able to get industry standard results yourself at home.
  • The Music Industry – We’ll also get you up to speed with industry trends, observing the current industry landscape and how it’s changing. We shore this up with experience of client management through the completion of a live client brief.
  • Music, Technology and Performance – In this module you’ll learn to incorporate a range of technologies into your live performances, including triggering samples and loops, utilising synths, drum sequencing and live looping to take your performances to a new level and give your audience an amazing live experience.
  • Composing Music for Visual Media – An often forgotten revenue stream in the music industry is composing music for visual media, such as TV shows, films and adverts. It can be highly lucrative and it’s such an important facet of the industry that we’ve given the subject it’s own module. The module will also help to develop your critical thinking and reflection skills as you assess your compositions; both of which are transferable skills, key to being a professional musician.
  • Contextual Studies in Music – Looking past performance techniques, software, composition and the internal aspects of music, we’ve designed this module to give you a view of how music impacts wider society. Think of Hip Hop’s impact on culture and you’re on the right track. Not only that, you’ll look at the psychology of music and the emotive impact it has on the human brain.
  • Industry Practice – We’ve got this module in both our Foundation Degree courses because it’s so important. Bringing together everything you have learned during your time on the course, you’ll work on a range of self-directed projects that lay down the foundation for whatever it is you want to do beyond your time at Access Creative College. It’s the perfect opportunity to kick-start your career in the industry before you finish the course!

 

Of course there’s more to music than writing, recording and performing, and if your passion lies in audio production, we’ve got you covered. Our two year FdSc Audio & Music Technology course is in partnership with Nottingham Trent University and together we’ve designed this course to be practical, vocational and perfect for anyone that may have finished a Music Production or Music Tech College course.
If you’re looking for a new challenge and want to hone your production and recording skills alongside experienced tutors using industry standard facilities, then this is the course for you!

 

A white line break

 

“The amount you learn is unparalleled, really, especially in an environment where you’re surrounded by other creatives. It just helps to develop you as a creative individual.” – Joss Francis, Audio and Music Tech Student.

 

A white line break

  • Audio Production Technology – Break down all the stages of the audio production process and learn how to effectively make decisions that get results. You’ll look at recording, editing, mixing and mastering, ensuring that you keep current and historical practices in mind to create the best quality final product.
  • Electronic Music Production – Learn everything you’ll need to know and more about producing electronic music, both analogue and digital, including mixing, sampling, sequencing and so much more.
  • Audio & The Music Industry – We’ll also get you up to speed with industry trends, observing how technological changes are shaping the industry. We shore this up with experience of client management through the completion of a live client brief.
  • Research Methods in Audio & Music Technology – You’ll develop an awareness of appropriate research methodologies in order to progress your studies in audio and music technologies. The ability to select the correct method of research is a skill that will assist you in your studies across all disciplines; including practical assessments and professional development. Academia is an important part of this qualification, and we’ll make sure you’re able to submit your best work by teaching you imperative research skills.
  • Sound & Audio Theory – Everything to do with audio is grounded in science, it’s the bread and butter! Understanding that allows you to adapt to different environments and create the best sound possible. It’s so key that we’ve given it it’s own module.
  • Advanced Audio Production – Bring together everything you learned when recording, editing, mixing and mastering in the Audio Production Technology module and develop your skills further as you incorporate your new found knowledge to produce work comparable to industry standard productions.
  • Creative Audio & Music Technology – You’ll be taking a deeper look into contemporary technologies, focussing on the creative application of modular synthesis, sound design and experimental music production techniques.
  • Acoustics & Electronics – Discover how sound sources, spaces and the technology you’re using interact. The room and environment you’re working in makes a huge difference to the sound of your overall production. We teach you how to work with the room you’re in to create an ideal environment for recording, producing, mixing and mastering music.
  • Industry Practice – We’ve got this module in both our Foundation Degree courses because it’s so important. Bringing together everything you have learned during your time on the course, you’ll work on a range of self-directed projects that lay down the foundation for whatever it is you want to do beyond your time at Access Creative. It’s the perfect opportunity to kick-start your career in the industry before you finish the course!

ACC Music Degrees: What’s involved?

What’s involved in an ACC Music Degree?

Did you know that we’ve got two Music Foundation Degree courses in partnership with 2017 University of the Year, Nottingham Trent University, let’s take a closer look at them.

First up, we’ve got our FdA Music Performance course. We’ve built this course to be practical and vocational. Foundation Degrees are less ‘academic’ than full degrees, which means you’ll spend your time learning by doing, pulling together the skills and techniques you will develop during your time on the course to fully prepare yourself for your career in the music industry.

 

A white line break

 

“I feel like (the FdA Music Performance course) has enabled me to develop as a musician in ways I didn’t think I would before starting this course.”

Bridget Holmes, FdA Music Performance Student.

 

A white line break

 

Over two years, you’ll cover:

  • Composition and Arrangement – You’ll be given grounding in music theory, arrangement techniques and composition, while developing hands-on skills in music production software. You’ll finish this module with a portfolio of new music that shows off what you can do as a composer, arrangement and musician.
  • Performance Techniques – Combine your strong compositional knowledge with reinforced performance techniques and showcase your music to the world through electrifying performances that leave your audience breathless. You’ll develop skills for performing solo and as a group as you learn how to effectively engage your audience and use every inch of the performance environment to your advantage.
  • Recording Studio Practice – Learn the basics of the recording process so that you can go into any professional studio environment and confidently explain exactly what you want from your recording, as well as being able to get industry standard results yourself at home.
  • The Music Industry – We’ll also get you up to speed with industry trends, observing the current industry landscape and how it’s changing. We shore this up with experience of client management through the completion of a live client brief.
  • Music, Technology and Performance – In this module you’ll learn to incorporate a range of technologies into your live performances, including triggering samples and loops, utilising synths, drum sequencing and live looping to take your performances to a new level and give your audience an amazing live experience.
  • Composing Music for Visual Media – An often forgotten revenue stream in the music industry is composing music for visual media, such as TV shows, films and adverts. It can be highly lucrative and it’s such an important facet of the industry that we’ve given the subject it’s own module. The module will also help to develop your critical thinking and reflection skills as you assess your compositions; both of which are transferable skills, key to being a professional musician.
  • Contextual Studies in Music – Looking past performance techniques, software, composition and the internal aspects of music, we’ve designed this module to give you a view of how music impacts wider society. Think of Hip Hop’s impact on culture and you’re on the right track. Not only that, you’ll look at the psychology of music and the emotive impact it has on the human brain.
  • Industry Practice – We’ve got this module in both our Foundation Degree courses because it’s so important. Bringing together everything you have learned during your time on the course, you’ll work on a range of self-directed projects that lay down the foundation for whatever it is you want to do beyond your time at Access Creative College. It’s the perfect opportunity to kick-start your career in the industry before you finish the course!
Of course there’s more to music than writing, recording and performing, and if your passion lies in audio production, we’ve got you covered. Our two year FdSc Audio & Music Technology course is in partnership with Nottingham Trent University and together we’ve designed this course to be practical, vocational and perfect for anyone that may have finished a Music Production or Music Tech College course.
If you’re looking for a new challenge and want to hone your production and recording skills alongside experienced tutors using industry standard facilities, then this is the course for you!

A white line break

 

“The amount you learn is unparalleled, really, especially in an environment where you’re surrounded by other creatives. It just helps to develop you as a creative individual.”

Joss Francis, Audio and Music Tech Student.

A white line break

  • Audio Production Technology – Break down all the stages of the audio production process and learn how to effectively make decisions that get results. You’ll look at recording, editing, mixing and mastering, ensuring that you keep current and historical practices in mind to create the best quality final product.
  • Electronic Music Production – Learn everything you’ll need to know and more about producing electronic music, both analogue and digital, including mixing, sampling, sequencing and so much more.
  • Audio & The Music Industry – We’ll also get you up to speed with industry trends, observing how technological changes are shaping the industry. We shore this up with experience of client management through the completion of a live client brief.
  • Research Methods in Audio & Music Technology – You’ll develop an awareness of appropriate research methodologies in order to progress your studies in audio and music technologies. The ability to select the correct method of research is a skill that will assist you in your studies across all disciplines; including practical assessments and professional development. Academia is an important part of this qualification, and we’ll make sure you’re able to submit your best work by teaching you imperative research skills.
  • Sound & Audio Theory – Everything to do with audio is grounded in science, it’s the bread and butter! Understanding that allows you to adapt to different environments and create the best sound possible. It’s so key that we’ve given it it’s own module.
  • Advanced Audio Production – Bring together everything you learned when recording, editing, mixing and mastering in the Audio Production Technology module and develop your skills further as you incorporate your new found knowledge to produce work comparable to industry standard productions.
  • Creative Audio & Music Technology – You’ll be taking a deeper look into contemporary technologies, focussing on the creative application of modular synthesis, sound design and experimental music production techniques.
  • Acoustics & Electronics – Discover how sound sources, spaces and the technology you’re using interact. The room and environment you’re working in makes a huge difference to the sound of your overall production. We teach you how to work with the room you’re in to create an ideal environment for recording, producing, mixing and mastering music.
  • Industry Practice – We’ve got this module in both our Foundation Degree courses because it’s so important. Bringing together everything you have learned during your time on the course, you’ll work on a range of self-directed projects that lay down the foundation for whatever it is you want to do beyond your time at Access Creative. It’s the perfect opportunity to kick-start your career in the industry before you finish the course!

Time to Talk Day 2021

As part of Time to Talk day, we wanted to take a minute to highlight support available for you.

If you’re one of our regular blog readers, you’ll know we talk a lot about mental health. We do this because it’s so important, especially in the modern era when we’re not just dealing with being at home in the pandemic, but also a faster moving world in which less and less happens face to face.

For students, we have Mental Health Champions available for you to speak to at all of our campuses.

 

A white line break

 

If you need to talk to someone outside of college opening hours, there are some great services out there that can be contacted including:

 

Samaritans

a 24-hours a day, 7 days a week support service. Call them FREE on 116 123. You can also email [email protected]

Papyrus

a dedicated service for people up to the age of 35 who are worried about how they are feeling or anyone concerned about a young person. You can call the HOPElineUK number on 0800 068 4141, text 07786 209697 or email [email protected]
NHS Choices, a 24-hour national helpline providing health advice and information. Call them free on 111.
CALM, a national helpline for men to talk about any troubles they are feeling. Call 0800 58 58 58.

 

A white line break

 

If you’re finding things difficult but don’t want to speak to the people we’ve listed above, you can start a conversation with your family, friends or a member of staff you feel comfortable speaking to as well. Time to Talk is all about getting into the habit of talking about your mental health when you feel you need to, so remember, it’s ok to open up to someone you trust.

Finally, there are so many great ways to boost your mental health. Exercise including anything from walking or jogging, to lifting weights at home or yoga can help to burn off energy and give your mind something to focus on that’s positive. Catching up with friends, course-mates or family over Zoom can also help if you’re feeling a bit isolated. Even something as simple as putting your feet up with a brew and watching a happy film or TV series can make a world of difference to how you’re feeling.

If you want to try something more practical, mindfulness can be helpful to calm your mind and to take a step away from a busy life for a moment. Mind has some basic mindfulness techniques to start using here.

 

It’s always ok to not be ok but there is always help and advice available to get you back to happy.

Cyberpunk and the challenges of modern game development

Take a moment and think about your favourite game. Think about what put that game in your top spot. It could have been the engaging story with twists and turns that meant you couldn’t put the controller down until you’d found every scrap of narrative.

Maybe it was the rich, fully-developed game world that took you away from your sofa and into a world that you could only ever dream of before that, filled with colours, sounds and places that made you feel like you were actually there. Or maybe it was the gameplay itself that challenged you, made you rethink how you approach a situation and pushed you to think outside the box.

 

A white line break

 

Whatever your reasons for that game standing above all others, it’s there because it gave you something you couldn’t find anywhere else.

Our love for games has grown massively through each console generation and new PC hardware drop and with it, our demands and expectations have grown as well. Game Developers know this and are always chasing the goal of creating something that is a person’s next favourite game. But with this chase comes a problem.

Game development is taking longer than ever and release dates are starting to become more of a vague aim than a real drop date. Games are being delayed more regularly than ever before, as developers try to push the boundaries of what’s possible. Previously, this was ok. Games got delayed but the extra time meant we got experiences that were smooth, cleanly made and matched ambition with reality. From Uncharted 4 to GTA 5, there are stories across the sector of games being pushed back from their original release dates to allow for more polish.

 

A white line break

 

Clearly, pushing for new horizons is putting more pressure on developers and with big ideas comes new levels of hype and expectation.

Cyberpunk 2077 is an open-world game set in Night City, a sprawling megalopolis in which you play as V, a mercenary outlaw looking for an implant that is the key to immortality.

The game was developed by Polish company CD Projekt over 8 years and received over 100 awards pre-release making it one of the most anticipated games of the year, but was subject to several delays and eventually released in December 2020 with a number of bugs and issues, including being almost unplayable on console. The game is one of many over the years that has been delayed to allow for more time to clean up the final product, but eventually released with bugs, missing content or borderline unplayable (Assassin’s Creed Unity, Fallout 76, No Man’s Sky to name a few).

The Cyberpunk release eventually led to a number of lawsuits against the company which are still playing out and a publicly available list of planned updates to try and bring the game up to the quality that was first promised.

 

A white line break

 

So, what’s the solution here?

Do Game Developers reduce the scope of their games? Do consumers reduce their expectations? Should preorders be scrapped to encourage Game Developers to release a finished product? These are some of the ideas that are currently being discussed amongst consumers and game developers.

But the issue isn’t so cut and dry. Innovation and pushing limits is such a vital step towards creating gaming experiences that are engaging, refreshing and that capture the attention of the market. Without reaching for new heights, games become formulaic. It’s also key to remember that even games that don’t match expectations on release are often brought up to standard (No Man’s Sky is a great example of this, having spent years since release updating the game and adding content that has eventually matched what was originally promised).

There’s definitely a balance that can be established here between consumers tapering their expectations and game companies not over-promising before they’ve delivered.

One issue with Cyberpunk was the target of launching the game on current and next gen consoles, as well as PC. Usually, console games are ported to PC and to have a PC to console port is unusual which was felt in the end product.

There are lessons to be learned from the rocky launches some games have had over the years. The gaming sector is a powerhouse valued at $162.32 billion this year, and expected to reach $295.63 billion by 2026. Keeping this audience engaged and growing is vital, but at the same time, giving games awards before they even release based on trailers that may not reflect the end product builds excitement for a final product that may be unachievable without more development time.

 

A white line break

 

Development, innovation and hype form a delicate web and as consumers and creators, expectations need to be realistic.

Rockstar development cycles are a great example. Holding off on announcements and marketing until their games are nearly finished and ready to be shown properly, with an occasional delay for polish has proved incredibly successful and given gamers some of the most complex, realistic and immersive worlds in gaming.

Gaming experiences can be robust, engaging experiences that push new boundaries and perform the unexpected but to avoid delays, bugs and disappointment that ultimately damage the reputation of respected developers. All sides of the industry including consumers need to rebuild the way games are released and approach marketing in a new, more patient way.

I’m Making It: Lebo

Meet Lebo

 

What does he do?

Lebo is a singer/songwriter and ex ACC Bristol student. Originally from Botswana, Lebo makes thoughtful soul-filled R&B which in his words ‘sheds a light on darkness’.

 

A white line break

 

 

A white line break

 

Where can you find out more?

To find out more, head to his Instagram

 

A white line break

 

Want to make it in Bristol?

Want to make it in Bristol, just like Lebo?

Making it is typically seen as gaining fame and fortune, this puts an impossible standard upon young creatives, potentially discouraging them from pursuing what they love out of fear of failure.

We are challenging this.

We want to redefine what success means in the creative industries, switching up the narrative and telling the stories of those who are ‘making it’. We will be focussing on past and present ACC creatives who are are thriving in the creative hive we like to call Bristol.

Get involved and tell us how you are making it with #IMMAKINGITINBRISTOL

I’m Making It in Bristol: Badliana

Who is she?

Badliana

 

A white line break

 

What does she do?

Anna Lisa, whose stage name is Badliana, is a Bristol based artist who makes music with the influence from a mixture of genres including soul, jazz, trap, grime and R&B. In 2019 she ticked something off her list which many aspiring musicians want, and she graced the stages of Glastonbury. ‘I’ve always sang and performed from a young age and I’ve always known it’s what I was going to do. I’ve been really focused on my music career a lot more over the past year or so and I can’t see myself doing anything else’.

 

A white line break

 

Where can you find out more?

Find out more about Badliana over on Instagram @badliana.

 

 

The Whole of Jordan Stephens

You may recognise Jordan Stephens as one half of the successful duo Rizzle Kicks. But, what you may not know is not only is Jordan a musician, but he is also a Hollywood actor, who has appeared in Star Wars, as well as a huge Mental Health Advocate.

He is the frontman for the IAMWHOLE campaign which encourages young people to speak out, seek help and get support. Jordan also took time out of his busy schedule to speak to our students as part of our ACC Industry Week.

We wanted to find out more.

 

A white line break

 

How did your music career begin and what inspired you to pursue it?

I started making music when I was in Year 8 I think. I’m pretty sure my first recorded track was a diss on my Form Tutor over the beat to Bad Boys For Life. From then I used music to channel a lot of my emotions. It was actually through graphic design that I got my first break though. I was designing MySpace and Bebo accounts for money and offered to design stuff for a UK hip-hop crew called Foreign Beggars in exchange for studio time. While at the studio I met a guy called Dag Nabbit who sold me the beat to Down With The Trumpets for £50. I was 15 at the time and crashing on my mate’s sofa in Whitechapel to make sure I got as much time in the studio as possible. A lot of the connections I made in the UK hip-hop scene came after going to AudioActive workshops at Brighton Youth Centre. I’m now a patron for them and proud of it.

 

A white line break

 

What’s it been like going from performing as a duo in Rizzle Kicks to releasing solo material and being the focus of all the attention?

Being the focus of attention is unfortunately something that I’ve spent a lot of my life revelling in. I say unfortunately because I’m not sure it comes from the healthiest place, but I’ve always been a performer and I’ve spent the majority of my life as an only child. I love Harley [the other half of Rizzle Kicks] with all of my heart and look forward to the day that we release more Rizzle Kicks music, but I’m not afraid to release music on my own. Performing my solo music will be a different challenge because I’m not the most confident singer but it’s something that I can work on. Harley and I are wonderful together though and I’m genuinely his biggest fan, so I look forward to being in the studio with him properly again. He is so talented.

 

A white line break

 

You have also starred in some big films. How did you break into Hollywood and was acting always part of the plan?

Acting was never part of the plan. It’s probably the one creative medium that I had no interest in pursuing. I’ve had dreams of writing and directing but never acting. My acting career has stemmed from a wild card audition that went well and then me essentially falling forwards. I honestly have no idea how I ended up in Star Wars. I didn’t even audition, they just put me in it. Part of me still wonders if they had made a mistake.

 

A white line break

 

Please tell us more about the #IAMWHOLE campaign?

The IAMWHOLE campaign was created in the wake of me writing a song called Whole as part of a band called Wildhood, which I made after Rizzle Kicks quietened down. The song was about me spiralling into depression and became a campaign after I sent the song to a man called Matt Campion as a suggestion for a TV show he was making. It just so happened that he’d been asked to pitch ideas to the NHS about mental health campaigns and the rest is history. Through loss, personal experience and my mother’s work as a therapist I suppose it naturally became something that I developed a significant interest in.

 

A white line break

 

You talk a lot about Toxic masculinity in your interviews, please can you explain more about what it is and why it’s important to talk about it ?

My perception of that phrase has shifted a little over time so nowadays I prefer the term ‘machoism’. For me, it’s putting a name to harmful actions that come from an unhealthy desire to appear impenetrable and strong. I think that it’s important to highlight that when people are unwilling to allow themselves to feel or break a little, we can often project our pain onto others which is both unfair and irresponsible.

 

A white line break

 

Films, music, mental health advocate, which of these do you find the most rewarding and why?

I love writing generally, because words are so powerful. One sentence can change a human being’s whole life trajectory. It’s magic. I also find that the more I write, the better I understand myself, which is important.

 

A white line break

 

What are your future plans?

More music, more acting, more writing and more reach for the IAMWHOLE campaign. The older I get, the more confidence I have in my voice and the more motivation I have to use it.

 

A white line break

 

Based on your experience what advice would you give your 16 year old self about working within the creative industries

I don’t know what advice I’d give to 16 year old me outside of ‘keep believing in yourself’. One thing I can say for sure is that I had absolutely no shame at that age. I would pester people for opportunities and work any job to keep myself going. If there weren’t any paths where I wanted to go I’d start hacking away at one myself. In fact I’d actually make it a point to go in directions where nobody seemed to be going.

To find out more and to keep up to date with all the incredible stuff Jordan is up to, head to his social @jordanfstephens.

Careers in the Music Tech Industry

Music is the beat to our daily lives. We dance to our downloads, stream on the move and spin our favourite records more than ever before… even cassette tapes are enjoying a revival.

The gig scene is more popular than ever, with over 30 million people heading to live music events last year alone. Check out these 5 jobs you can do in the Music tech scene.

 

A white line break

 

Senior Sound Engineer

If you have a creative mind and an ear for good music then a Senior Sound Engineer is the job for you. They are in charge of recording, mixing and editing music and audio for productions. They also set up and test sound equipment before an event, broadcast or recordings. Attention to detail is a good quality to have for this role as they enhance sound quality and add sound effects to recordings, to ensure the finalised product is the best it can be.

 

A white line break

 

Studio Technician

A Studio Technician, also known as Broadcast Technician, has the responsibility to set up, operate and maintain the electronic equipment that is used to transmit radio and TV programmes. In addition they control the audio equipment to regulate volume level and quality of sound during radio and TV broadcasts.

 

A white line break

 

Sound Designer

As a Sound Designer, you will work as part of a team with the responsibility for creating the audio for the different projects you will work on. This will then be used to create the tempo, atmosphere and overall effect of the project. This role covers numerous creative sectors such as theatre, games, film and TV. In all sectors you will have to develop the sound concept for a project as well as a sound map or storyboard from a script or description of a project.

 

A white line break

 

Sound Technician

The job role for a Sound Technician will depend whether you work in production or post-production.

Production Sound Technician’s role consists of assessing the acoustics of the performance area and assembling and operating the necessary equipment, whilst consulting with producers and performers to check the correct sound requirements. They also select, position, adjust and operate the equipment used for amplification and recording.

A Post-Production Technician is responsible for the mixing and balancing of speech, effects and music as well as creating and altering sound effects for use in films and TV. They will also re-record and synchronise audio and integrate pre-recorded audio with visual content.

 

A white line break

 

Sound Mixer

A Sound Mixer, also known as a Mixing Engineer, works with musicians, programmers and producers. Production Sound Mixers usually work on a freelance basis. The hours are long and the work often involves long periods working away from home. Most Production Sound Mixers are trained in sound recording. They often begin their careers working in the industry at junior levels as sound trainees. This training period may last for around two years before they are ready to become Sound Assistants.

If you have an interest or passion for Music Technology then our Music Tech and Production courses are a great place to start.

Careers in Games

The UK is the world’s 6th largest games market and has global successes such as Grand Theft Auto, Batman: Arkham, and many more.

 

A white line break

 

Careers in Games

The games industry employs over 25,000 people, generating over £1.4 billion for the UK economy. Looking into careers in games? You want to keep reading!

 

A white line break

 

Games Producer

Want to be an owner of a full games project? Well, as a video Game Producer, you will be a significant and important part of the project. You will have the responsibility to recruit a team, these will include engineers, designers and artists and manage the team from start to end. You will have the responsibility for ensuring that the project gets done.

 

A white line break

 

Games Designer

A games designer is the heart of creativity. You will have the chance to bring fresh and new ideas into your project as well as create prototypes and interactive narration. You will also be responsible for planning and the element details such as the setting, rules, story floes, propes, vehicles, character interface and modes of play. If you want to work as part of a team and love designing games then this role is the one for you.

 

A white line break

 

Games Artist

Creativity is key when being a games artist because you will have the job of creating artwork that is compelling, as well as maintaining the quality and execution of existing products and working in partnership with marketing for your designs to be used. The main part of games art is designing and illustrating games and turning a projects concepts into a final design. Of course all jobs require a certain amount of experience or qualification but with the right skills set and passion for the job a games artists can be the start to your career.

 

A white line break

 

Games Animator

If you want to be an animator… here’s what you will get up to. As an animator you will produce frames that will be sequenced into a movement or illusion. This can be made with hand drawn or digital pictures or other media. Animation production consists of multiple stages these can be generating the ideas, building models and being hands on with the rigging lighting. The software that is likely used is CGI (Computer-generated imagery) so being knowledgeable of this will come in handy. You will bring clients concepts to life and create storyboards that will represent the narrative. If you love being creative you will love building up accurate, detailed frame by frame visuals that will play a significant part in the animation.

 

A white line break

 

Games Developer

There are many different roles that makes up a Games Developers day. The main role as a Video game software developer is to turn the idea into code, finally leading to the games operating functions. You will be responsible to create the core features as well as creating story lines and character biographies, designing role-play mechanics, design reviews and much more. So if you like the nitty gritty specifics then this role is perfect for you.

 

A white line break

 

If you have an interest or passion for Games then check out our range of games courses at Access Creative College.