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15 potential career paths in content creation

This article will guide you through 15 potential career paths in content creation. You’ll discover many roles in this field, learn about the skills and qualifications required, and get a sense of content career salaries. 

 

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The evolving field of content creation

Social Media content creator

In the last 10-15 years, content creation has transformed into a dynamic and prevalent profession. The demand for engaging and original content has risen with the rise of social media, blogs, podcasts, and video platforms. 

Content creators now have the power to influence trends, shape pop culture, and connect with audiences worldwide. This evolution has opened doors to a variety of exciting career paths.

We’ll list 15 potential career paths within content creation. We’ll also share insights into the average salaries and skills required for each role.

 

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Content creator salaries and job specs

1) Content Creator

Content creator filming man on smart phone

The role of a content creator remains at the core of this industry. Content creators are responsible for generating the primary content for companies, which engages audiences. From writing blog posts to producing videos, content creators craft dynamic stories and visuals. 

To succeed as a content creator, you’ll need strong storytelling skills, creativity, and a deep understanding of your target audience. The average salary for a content creator is reportedly around £21,000 to £34,000 per year in the UK, but this can vary based on experience and platform.

 

2) Content Strategist

Content strategy concept on paper

A content strategist is essential for planning and optimising content to align with audience interests and platform algorithms. They ensure that content reaches its intended audience effectively. 

In this role, you’ll need analytical skills, an understanding of SEO, and the ability to create a comprehensive content plan. Content strategists typically earn an average salary of about £40,000 per year.

 

3) SEO Specialist

Google logo on smart phone

SEO specialists play a crucial role in making content discoverable through search engines. They optimise content to improve its visibility and reach. 

To excel in this field, you’ll need knowledge of SEO tools, keyword research, and the ability to analyse website performance. SEO specialists earn an average salary of £32,000, but this can rise with more experience.

 

4) Digital Marketing Specialist

Digital Marketing concept on tablet

Digital marketing specialists focus on promoting content through digital channels to enhance visibility and engagement. They work on campaigns across social media, email, and other online platforms. 

Skills in digital marketing, data analysis, and content strategy are essential for this role. Digital marketing specialists typically earn an average salary of £33,000 per year.

 

5) Brand Ambassador

Brand planning

Brand ambassadors represent, shape, and promote a brand through content creation and engagement. They create brand loyalty by connecting with the audience. 

To succeed, you’ll need excellent communication and interpersonal skills, as well as a good understanding of the brand’s values. Brand ambassadors can earn around £24,000 to £29,000 per year.

 

6) Video Producer/Editor

Film and audio editing software, close up

With the growing popularity of video content, video producers and editors are in high demand within a modern marketing department. They create and edit videos that engage audiences on platforms like YouTube and TikTok. 

Skills in video editing software, storytelling, and creativity are essential. Video producers and editors earn an average salary of £40,000 per year.

Want to become a professional video editor? Learn more about Access Creative College’s Level 3 Film, Videography and Photography course.

 

7) Graphic Designer

Graphic designer working on tablet

Graphic designers create visual content to enhance the appeal and effectiveness of social posts and campaigns. They create eye-catching graphics for social media, websites, and other marketing assets. 

Strong design skills, proficiency in design software, and a keen eye for aesthetics are crucial. Graphic designers earn an average salary of £28,000 per year.

 

8) Email Marketing Specialist

Email inbox with email icon on tablet

Email marketing specialists use email campaigns to engage with the audience and drive traffic to content. They write compelling email content and analyse campaign performance. 

Skills in email marketing platforms, copywriting, and data analysis are essential. 

Email marketing specialists typically earn an average salary of £24,000 to £38,000 per year.

 

9) Copywriter

Copywriter working on laptop

Copywriters write compelling copy for various content formats to attract and retain audience attention. They create engaging headlines, product descriptions, and marketing copy. 

Strong writing skills, creativity, and the ability to adapt to different writing styles and tones of voice are essential. 

Copywriters initially earn an average salary of £34,000 to £41,000 per year.

 

10) Social Media Content Creator

Young person using social media on phone

Social media creators and coordinators manage social media platforms, engage with the audience, and schedule content. They help build a brand’s online presence. 

Skills in social media management, content scheduling tools, and community engagement are crucial. Social media assistants/coordinators earn an average salary of £26,000.

 

11) E-commerce Content Manager

Ecommerce site on mobile and laptop devices

E-commerce content managers oversee content related to e-commerce platforms. They optimise product descriptions and content to enhance sales. 

Skills in e-commerce platforms, SEO, and content management are essential. E-commerce content managers earn an average salary of £31,000 to £50,000 per year.

 

12) Production Management Assistant

Level 2 film students working together

Production management assistants support the organisation and coordination of content production. They ensure smooth operations during filming or recording. 

Skills in project management, organisation, and communication are crucial. Production management assistants earn an average salary of £20,000 to £26,000 per year.

 

13) Junior Media Executive

Media analytics on mobile and desktop

Junior media executives assist in media planning and buying, supporting the distribution and promotion of content. They work closely with marketing teams to optimise content reach. 

Skills in media planning, negotiation, and data analysis are essential. Junior media executives earn an average salary of £25,000 per year.

 

14) Programme Assistant

Apprentice event venue technicians fixing cabling

Programme assistants support the organisation of programs or events related to content creation or promotion. They assist in event planning, logistics, and coordination. 

Skills in event management, communication, and problem-solving are crucial. Programme assistants earn an average salary of £25,000 per year.

 

15) Junior Content Assistant

Content planners

Junior content assistants assist in various aspects of content creation and management, under supervision. They provide support to content teams in tasks such as research, editing, and publishing. 

Skills in content management systems, research, and writing are essential. Junior content assistants earn an average salary of £20,000 to £33,000 per year.

 

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How independent content creators make money

Pound notes piles

Independent content creators have several avenues to generate income off their own backs. They can earn money through brand partnerships, sponsored content, ad revenue from platforms like YouTube, and merchandise sales. Many creators also offer premium content through subscription services like Patreon. Initially, this is all dependent on having a large, engaged audience.

Diversifying income streams is key to a sustainable independent content creation career. Building a loyal audience and creating engaging content, with a high output rate, is essential for attracting opportunities and generating revenue.

 

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Content creation courses, skills, and traits for career success

Film students in Bristol, with green screen behind

Certain qualifications, skills, and traits are invaluable to succeeding in content creation careers. Many roles can benefit from an employee studying courses in media, marketing, or design. Plus, soft skills such as creativity, adaptability, and strong communication are essential across all roles.

At Access Creative College we offer a course that can help aspiring content creators acquire these skills. Our programs cover various aspects of content creation, from video production to digital marketing.

 

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Resources and tools for aspiring content creators

Content marketing collage concept

Aspiring content creators can benefit from various resources and tools to enhance their skills and stay informed about industry trends. Online platforms like YouTube and Skillshare offer tutorials and courses on content creation techniques.

Plus, social media platforms provide opportunities for networking and connecting with industry professionals. Joining online communities and attending content creation events can also be valuable for learning and growth.

 

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Pursue a future career in content creation

Graphic design student with tutor

The world of content creation is full of potential and diversity, offering countless opportunities for aspiring creators. Whether you’re interested in writing, video production, or digital marketing, there’s a career path waiting for you.

To kickstart your content creation career, explore the courses offered by Access Creative College. With the right skills and passion, you can thrive in this exciting industry and make your mark on the digital landscape.

Lewis Charlesworth
Latest posts by Lewis Charlesworth (see all)
Last updated on: 22nd November 2024